Skechers reported it signed an agreement naming the brand as the Official Footwear Sponsor of the Pickleball Canada National Championship, beginning with the 2023 season.
“We launched Skechers Viper Court footwear to a positive reaction from the pickleball community, athletes and fans,” said Michael Greenberg, president of Skechers. “Skechers currently sponsors every major elite professional pickleball tour in the United States, and our athletes are winning on the court, so it’s the perfect time to expand our reach to the biggest circuit in Canada so that we can connect with more consumers across North America and around the world as they discover and fall in love with this incredible sport.”
Skechers kicked off 2022 by signing its first two elite pickleball athletes, Tyson McGuffin and Canadian Catherine Parenteau, who compete wearing Skechers pickleball footwear and Skechers-branded apparel.
After introducing its pickleball collection at the U.S. Open Pickleball Championships in Naples, FL in last year, Skechers sponsored major tours, including U.S.A. Pickleball, Major League Pickleball, the Association of Pickleball Professionals (APP) Tour, and the Carvana Professional Pickleball Association (P.P.A.) Tour.
“I’m so proud to represent a brand that’s now part of growing the sport I love in my home country,” said Catherine Parenteau. “Pickleball matters, and we’re working together to help promote this movement in Canada.”
“The Pickleball Canada National Championship is our annual marquee event, so we are very happy to have a major brand like Skechers join us for this great event hosted by the Regina Pickleball Club,” said Peter Milovanovic, president of Pickleball Canada. “The number of pickleball players in Canada has increased significantly over the past few years and it is expected to continue to grow at a rapid rate as more Canadians are introduced to pickleball.”
This year’s National Championship will be held August 23-27 in Regina, Saskatchewan, hosted by Pickleball Regina. Over 1,000 players across Canada will compete in different categories, with athletes aged 16 to 75.
Skechers pickleball shoe, the Viper Court, offers enhanced grip and stability in the Goodyear rubber outsole paired with a shock-absorbing Arch Fit insole for comfort and support. The recently launched Skechers Viper Court Pro is a lighter and faster performance pickleball shoe designed and suitable for everyday players looking for stability.
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Photo courtesy Skechers
