Author: Teresa Hartford

Based on the foundation laid in a decade-long partnership, POC released its Jeremy Jones and Protect Our Winters (POW) collaboration collection in support of positive action for environmental change by contributing 10 percent of all proceeds from the sale of the products to POW. More than a decade after founding POW, Jones a ten-time Big […]

SIA announced the launch of its climate initiative, ClimateUnited to provide the winter outdoor community with tools to address climate change.  SIA released the following press release today: “The $72 billion winter outdoor industry is entirely dependent on consistent winter seasons. Meaningful action is crucial for the future of our industry. Under current emissions scenarios, […]

TB12, Co-founded by Tom Brady and business partner Alex Guerrero, has signed with IMG for licensing and brand collaborations. A reflection of Brady and Guerrero’s holistic life approach and designed to help customers recover from injury, prevent injury and perform their best with a focus on nutrition, hydration, cognitive fitness, pliability, functional strength, and conditioning, […]

Tonal home gym and personal trainer announced Smart Flex, a method to get stronger using variable resistance with digital weights. Smart Flex weight training technology changes resistance down to the millisecond, increasing weight where the user is at their strongest in the movement and reducing the weight at the weakest point but keeps muscles engaged […]

This year, Blyss Running is celebrating five years in the run apparel business. Founded in October 2015 by Alyson Neel, Blyss Running has an underground following of women runners, from beginners to ultrarunners. Although Neel’s background is in fashion and merchandising, her passion for running began in her early 40s and she quickly progressed to […]

PrimaLoft, Inc. announced that it has earned ISO 17025 certification. The certification process includes a comprehensive systems audit that covers every aspect of testing. Meeting ISO 17025 certification standards demonstrates that a lab operates competently and generates valid results. “The certification process to achieve ISO 17025 certification is demanding,” said Mike Joyce, president and CEO […]

Weston announced the addition of Dani Reyes-Acosta to its team program for 2020/21. Reyes-Acosta is a professional adventure athlete, strategy consultant, advocate, and artist who combines her deep love for all alpine adventures with an Earth-first, inclusivity-informed approach to storytelling, brand-building and education. “From their countless education-focused events to their scholarship programs to their emphasis […]

The 12th Annual Skechers Pier to Pier Friendship Walk will be held virtually on October 25. The event supports kids with special needs and education. This year’s goal is to raise $2 million. The event will be hosted by South Bay residents and supported by local media, celebrities and more than 100 companies. “The Skechers […]

At the Copenhagen Fashion Summit, YKK announced its YKK Sustainability Vision 2050, to achieve net-zero emissions by 2050, among other targets. YKK’s Sustainability Vision 2050 consists of five pillars with corresponding sustainability goals, as well as ten SDGs. Theme 1: Climate Change — tackle greenhouse gas emissions and increase the use of renewable energy Theme […]

HanesBrands, the parent of Champion and Hanes, announced its 2030 global sustainability goals that include science-based environmental targets and addressing the use of plastics and sustainable raw materials in products and packaging. The goals were launched on its sustainability website designed to increase company transparency and report on key metrics for investors. The company’s efforts […]

Headspace launched a “Be Kind to Your Mind” pledge that encourages the prioritization of mental health care beyond just World Mental Health Day. World Mental Health Day is scheduled for October 10. Box, Farmers Insurance, Hyatt, Snap, Spectrum Health, and National Military Family Association are among the first companies and nonprofits to join with Headspace. […]

Crocs announced a collaboration with singer Justin Bieber. The Crocs X Justin Bieber is inspired by Bieber’s Drew House label and features a take on the Classic Clog silhouette as well as eight custom Jibbitz charms. “As an artist, it’s important that my creations stay true to myself and my style. I wear Crocs all […]

Vuori signed Rob Machado, the surf legend, as its first ambassador. Vuori said that as an ambassador, Machado “will personify Vuori’s philosophy on conducting business and how the brand cares for their team, the community, and the environment. This new position is designed to inspire and unite people from all walks of life to create […]

Saintnine welcomed former PGA Tour Player and Golf Channel personality, Charlie Rymer, to its team as its Brand Ambassador for the Saintnine product line of golf balls. “Saintnine is thrilled to have such a big personality as Charlie playing our golf balls and helping us grow the Saintnine brand,” said Timothy Chae, CEO of Saintnine […]