Xenith To Support USA Wheelchair Football League’s Inaugural Season

The USA Wheelchair Football League is launching in four cities across the United States: Chicago, Kansas City, Mo., Phoenix, and Los Angeles.  As a part of this partnership, Xenith has donated Xenith X2E+ football helmets to each of the four founding teams of the league. The first of its kind football league for adults with […]

Benchmade Knife Launches Cutlery Line

Benchmade Knife Company launches its new Cutlery line for the professional and amateur chef. “This new product line represents a substantial step forward for the Benchmade brand, bringing our design and manufacturing expertise to a new class of customers who demand the best,” said Jon de Asis, president & CEO, Benchmade. “The versatility and quality […]

Zumba And Strong Nation Receive Awards From NASM And AFAA

The National Academy of Sports Medicine (NASM) and the Athletics and Fitness Association of America (AFAA) recognized Zumba and Strong Nation with its first Spirit of Fitness Award during their annual Optima Fitness and Wellness Conference. Laurie McCartney, president of Global Fitness & Wellness Solutions for Ascend Learning, the parent company of NASM and AFAA, […]

WNDR Alpine Introduces Algae Technology In Its Eco-Friendly Backcountry Skis

Matt Sterbenz, founder of WNDR Alpine, a manufacturer of eco-friendly biotech is using material derived from microalgae in its backcountry skis. Based in Salt Lake City, UT the company was founded in 2019 under the umbrella of Checkerspot, a materials company that specializes in next-gen polyurethanes, textile coatings and finishes. Last year, WNDR dropped its […]

POC Creates Aspired Collective

POC has created the Aspired Collective, a “new pathway for POC to promote and grow talent in snow sports and cycling.” Focused on its safety and protection mission, POC’s Aspired Collective is designed to give athletes, and those who aspire to be one, support and opportunity to focus on reaching the top of their chosen […]

YKK USA Launches Solutions Group To Help Companies Improve Manufacturing Efficiency, Processes And Develop Of New Products

YKK (U.S.A.) Inc. announced the launch of its new Solutions Group ahead of the Industrial Fabrics Association International (IFAI) Expo. The Solutions Group was created to help manufacturers struggling with issues such as time-consuming manual processes, high scrap rate and wasted material, inconsistent quality, high inventory, multiple suppliers, and rising production costs. The group will […]

Louisville Slugger L.A. Dodgers World Series Champs Commemorative Bats

Louisville Sluggers, the Official Bat of Major League Baseball, has created four commemorative bats celebrating the LA Dodgers’ first World Series Championship since 1988. One that is expected to go fast is a 34-inch limited-edition bat in team colors with the official MLB World Series Champions logo and the signatures of the members of the […]

Aetrex Launches All-In-One 3D Foot Scanner With Albert 2

Aetrex announced the launch of Albert 2, its next gen in 3D foot scanning technology. The all-in-one omnichannel device is a fully integrated foot scanning system to help customers find the right fitting shoe and orthotics at retail. The Albert 2 will be available to retailers starting February 2021. “The Albert 2 is an easy-to-use, […]

SIA’s Snowbound Festival Debuts Website; Announces Dates For Upcoming 2021 Winter Shows In New England And Rockies

In celebration of the upcoming winter season, Snowsports Industries America (SIA) debuts the first phase of its Snowbound Festivals consumer platform with the launch of its new website Snowboundfest.com. An integral part of the overall Snowbound Festivals strategy is its online platform connecting consumers with brands, resorts and retailers. Phase two of the Snowbound Festival […]

Oomphies Appoints Sales Director

Oomphies announced it has added Debbi Laubsch as Sales Director. In this role, Laubsch will oversee large retail accounts and work to expand Oomphies’ sales team. “Oomphies is thrilled to welcome Debbi to our team. She has an incredible range of experience in this industry, and we are confident that her presence will invigorate our […]

Smartwool Donates Chairlift To Hometown

Smartwool, which, finishing its move this year from Steamboat Springs, CO, to Denver, gave the community a parting gift — a chairlift. On October 21, the company announced a $1.5 million charitable gift from The VF Foundation to the Steamboat Springs Winter Sports Club to fund a new chairlift at Howelsen Hill, the oldest continually […]

Safilo’s Releases Ocean Cleanup Sunglasses

Safilo Group announces its first eyewear product from recycled plastic made for The Ocean Cleanup, the Dutch non-profit environmental organization that develops advanced technologies to extract plastic pollution from the oceans. The sunglasses are made with injected plastic from the Great Pacific Garbage Patch (GPGP), using an upcycling process able to include types of plastic […]

Gympass Adds Wellness Coaching

Gympass announced the expansion of its offerings with the addition of wellness coaching sessions. The launch comes as recent research conducted by Gympass found that 69 percent of employees have experienced burnout since remote working was mandated. Data gathered from its recent global survey, Gympass found that nearly 95 percent of respondents said that their […]