In celebration of the upcoming winter season, Snowsports Industries America (SIA) debuts the first phase of its Snowbound Festivals consumer platform with the launch of its new website Snowboundfest.com. An integral part of the overall Snowbound Festivals strategy is its online platform connecting consumers with brands, resorts and retailers.
Phase two of the Snowbound Festival builds on the Boston and Denver Ski Shows. The Rocky Mountain and New England consumer shows — “Snowbound Festivals” — scheduled to run November 2021.
“Snowboundfest.com and Snowbound Festivals are the result of SIA’s intentional move into the consumer space earlier this year. The Snowbound platform provides a premiere winter lifestyle experience for both consumers and the winter outdoor industry while creating invaluable opportunities to connect and engage with a diverse audience of enthusiasts,” said Nick Sargent, President, SIA.
For the past forty years, the Boston and Denver Ski and Snowboard Expos have celebrated the upcoming winter season. The rebranded Snowbound Festivals will expand the show’s venue that includes the sale of in-season and winter products. In addition, the festivals will incorporate activities for festival attendees.
The Rockies Festival will take place in Denver, CO on November 5-7, 2021. The New England Festival be held in Boston, MA on November 18-21, 2021.
“I am excited to bring my extensive expertise from consumer shows like New York Comic Con, Star Wars Celebration and ComplexCon to the winter outdoor industry. We have an incredible opportunity in front of us to engage and expand the community of winter enthusiasts through welcoming, meaningful and immersive experiences. We see Snowboundfest.com and Snowbound Festivals as two critical tools to drive consumer engagement and growth for the winter outdoor industry. We look forward to partnering with the entire winter outdoor community on Snowbound and sharing in the success that comes with embracing all enthusiasts in the winter lifestyle,” said Brian Stephenson, Director of Snowbound Festival.
For more information about Snowbound, go here.
For more information about SIA, go here.