Hibbett Sports announced its sponsorship of Southern Made Creatives (SMC) SMC2020 Virtual Experience on YouTube, a free event taking place on October 31, 2020, at 6 pm Central.

As a Gold SMC2020 sponsor, Hibbett will host two segments —ReWork With Chanel and the Influence Panel.

ReWork With Chanel
The two-hour event will feature curated conversations, performances by underground musical artists and interactive DIY segments featuring Birmingham artist, Chanel Williams, who specializes in painting customized Nike Air Force 1 sneakers. Williams will lead an interactive shoe customization workshop and tutorial for attendees. To celebrate ReWork by Chanel, Hibbett is giving away one pair of Williams’ custom Nike Air Force 1 sneakers via social media at @HibbettSports and @CityGear.

The Influence Panel
The segment will be a gathering of several Birmingham influencers sharing their insights on building community through social media. Panelists include Gabrielle Morris, YouTuber/Model, Raheim Robinson, Graphic Designer/Model, Suede Lewis, Social Media/Marketer, Funmi Ford, Blogger, and A.Nichel, Visual Artist.

“Hibbett is committed to bettering the communities we serve and this event allows us to show our support to some of the talented entrepreneurs here in Birmingham and promote collaboration by partnering with Southern Made Creatives, as a local minority-owned creative agency and innovator,” said Sarah Sharp-Wangaard, VP Marketing, Hibbett Sports.

“We are very excited for the opportunity to collaborate with Hibbett Sports for the SMC2020 Virtual Experience,” said Kenya Russell, CEO, Southern Made Creatives (SMC). “Hibbett’s ongoing support for local creatives and community is an effort that transcends “tradition” and one that helps showcase diverse representation and radical inclusion.”

To learn more, go here.