Teva and Anna Sui, the international fashion designer, have teamed up a second time to collaborate on a floral inspired footwear collection. The collection offers two styles—the Flatform Universal Anna and Ember Mid Anna. Teva explained in a release that the footwear offers “Teva’s signature comfort with Anna Sui’s whimsical wearability,” with the footwear paying […]
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741

CW Carpenter Footwear Joins CBD Brand A.Leaf Products
A.Leaf Products LLC has announced its hiring of CW Carpenter Footwear sales agency. The agency is led by footwear industry veteran, Chris Carpenter. Carpenter, based in Southern California,
Dick’s SG Expands Initiatives For National Girls & Women In Sports Day
In honor of National Girls & Women’s Day In Sports, on February 3, Dick’s Sporting Goods announced it will expand its efforts to support female athletes in 2021 and the importance youth sports plays in the lives of female athletes. These include: Dick’s Sporting Goods Foundation will donate 100,000 DSG Brand sports bras over the […]
Rab’s Arc Eco Jacket Wins 2021 ISPO Award
Rab Arc Eco Jacket, to be released AW21, is among the winners of the 2021 ISPO Award. Building on its partnership with Pertex, the Arc Eco is its first product to use 3-layer Pertex Shield Revolve fabric. Made from 100 percent post-consumer recycled polyester — Pertex Shield Revolve is made from a polyester face, polyester […]
POC Begins 2021 With ISPO Awards
POC has won three ISPO awards for products and innovations from its 2021/22 winter collection. Leading out the ISPO winner awards is its latest goggle, Zonula Clarity, shown above, which introduces a new visual experience and field of view for all types of skiers and snowboarders. Another winner and new product is the Dimension VPD […]
Skechers Launches Collaboration With Artist James Goldcrown
Launching in time for Valentine’s Day, international muralist James Goldcrown brings his Love Wall heart designs to the Skechers x JGoldcrown global collaboration. The artist’s prints appear on lifestyle products for women and girls—with the initial launch on Skechers Uno fashion sneakers, 90s retro Skechers Roadies sneakers, and BOBS from Skechers canvas slip-on and sandals. […]
Smith x Aleck Drop-In Audio System Named 2020 ISPO Award Winner
In an exclusive partnership, Smith and Aleck launched a new snow helmet audio program this season with the co-branded Aleck 006 Wired and Aleck 006 Wireless audio systems. This week, both brands announced that the Smith x Aleck 006 headset was a 2021 ISPO Award winner among the Snowsports Equipment category. “We’re extremely happy to […]

Aisle Talk Week Of January 18, 2021
The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of January 18, 2021, covered in the SGB Updates and delivered to your inbox every business day.’ January 22, 2021 •Brownells, Crow Shooting Supply Hires Chief Customer Officer Brownells and its sister wholesale company, Crow Shooting Supply, has hired […]
Hi-Tech Shot Scope PRO L1 Laser Rangefinder Makes Its US Debut
Shot Scope introduced the PRO L1 Laser Rangefinder to the U.S. adding a hi-tech device for golfers to improve their game. The Company’s first laser rangefinder, the PRO L1, offers size, accuracy and innovation and is highlighted by Advanced Slope Technology, providing golfers with compensated distance whether a target is uphill or downhill from their […]
Sweet Protection Unveils 2Vi Technology Trooper and Grimnir Helmets
Sweet Protection, unveiled its 2Vi high-performance technology platform in a pair of new helmets which push the boundaries for what’s possible for performance and comfort in the world of adventure sports. Both the new Trooper 2Vi MIPS Helmet and the Grimnir 2Vi MIPS Helmet feature Sweet Protection’s 2Vi technology, which builds on the company’s 20-year […]
U.S. Ski & Snowboard to Provide Concussion Education Through Partnership With TeachAids
U.S. Ski & Snowboard announced today a partnership with TeachAids to provide members with concussion education resources as part of its commitment to athlete health and wellness. More than 2.5 million young people suffer a concussion in the United States each year. With proper care, most concussions can heal within ten days, but the overwhelming […]
Ben Hogan Introduces Limited Edition Player’s Combo Sets With Diamond Black Metal Finish
The Ben Hogan Golf Equipment Company unveiled a limited edition Player’s Black Combo set comprised of the PTx PRO Black irons (#4 iron through #7 iron) combined with ICON Black irons (#8 iron – Pitching Wedge). As an extra bonus, buyers will have the opportunity to purchase an 18-degree VKTR+ hybrid, traditionally a club that […]
Xtratuf Drops Kiata “Do It All” Sneaker For Fall 2021
Xtratuf introduce2 the Kiata for Fall 2021 after years of prototyping a sneaker that would serve as a “do it all” footwear solution. Additional developments launching for Fall 2021 from the brand include the Ankle Deck Boot Leather Lace and the Bristol Bay Chelsea. The Xtratuf Kiata is 100 percent waterproof and constructed from a […]
Nordica Launches Speedmachine 3 Ski Boots And Women’s Wild Belle All-Mountain Ski Collection
Nordica USA announced it is adding redesigned models to its Speedmachine family of skis boots, designated Speedmachine 3 and a line of all-mountain women’s skis called the Wild Belle collection. “The enthusiasm people have for getting outdoors, even with the pandemic, gives us a lot of optimism for the future and for skiers ability to […]
ORR Builds Tool Kit For Rural Communities
Outdoor Recreation Roundtable (ORR), working with Oregon State University’s Outdoor Recreation Economic Initiative and the National Governors Association Outdoor Recreation Learning Network, helps rural communities build their outdoor recreation economies through a newly developed resource, the ORR Rural Economic Development Toolkit. Outdoor recreation generates $788 billion in economic output, comprising 2.1 percent of U.S. GDP and […]