Author: Teresa Hartford

Launching in time for Valentine’s Day, international muralist James Goldcrown brings his Love Wall heart designs to the Skechers x JGoldcrown global collaboration.  The artist’s prints appear on lifestyle products for women and girls—with the initial launch on Skechers Uno fashion sneakers, 90s retro Skechers Roadies sneakers, and BOBS from Skechers canvas slip-on and sandals.  […]

In an exclusive partnership, Smith and Aleck launched a new snow helmet audio program this season with the co-branded Aleck 006 Wired and Aleck 006 Wireless audio systems. This week, both brands announced that the Smith x Aleck 006 headset was a 2021 ISPO Award winner among the Snowsports Equipment category. “We’re extremely happy to […]

Shot Scope introduced the PRO L1 Laser Rangefinder to the U.S. adding a hi-tech device for golfers to improve their game.   The Company’s first laser rangefinder, the PRO L1, offers size, accuracy and innovation and is highlighted by Advanced Slope Technology, providing golfers with compensated distance whether a target is uphill or downhill from their […]

Sweet Protection,  unveiled its 2Vi high-performance technology platform in a pair of new helmets which push the boundaries for what’s possible for performance and comfort in the world of adventure sports. Both the new Trooper 2Vi MIPS Helmet and the Grimnir 2Vi MIPS Helmet feature Sweet Protection’s  2Vi technology, which builds on the company’s 20-year […]

U.S. Ski & Snowboard announced today a partnership with TeachAids to provide members with concussion education resources as part of its commitment to athlete health and wellness. More than 2.5 million young people suffer a concussion in the United States each year. With proper care, most concussions can heal within ten days, but the overwhelming […]

The Ben Hogan Golf Equipment Company unveiled a limited edition Player’s Black Combo set comprised of the PTx PRO Black irons (#4 iron through #7 iron) combined with ICON Black irons (#8 iron – Pitching Wedge).  As an extra bonus, buyers will have the opportunity to purchase an 18-degree VKTR+ hybrid, traditionally a club that […]

Xtratuf introduce2 the Kiata for Fall 2021 after years of prototyping a sneaker that would serve as a “do it all” footwear solution. Additional developments launching for Fall 2021 from the brand include the Ankle Deck Boot Leather Lace and the Bristol Bay Chelsea. The Xtratuf Kiata is 100 percent waterproof and constructed from a […]

Nordica USA announced it is adding redesigned models to its Speedmachine family of skis boots, designated Speedmachine 3 and a line of all-mountain women’s skis called the Wild Belle collection. “The enthusiasm people have for getting outdoors, even with the pandemic, gives us a lot of optimism for the future and for skiers ability to […]

Outdoor Recreation Roundtable (ORR), working with Oregon State University’s Outdoor Recreation Economic Initiative and the National Governors Association Outdoor Recreation Learning Network, helps rural communities build their outdoor recreation economies through a newly developed resource, the ORR Rural Economic Development Toolkit.  Outdoor recreation generates $788 billion in economic output, comprising 2.1 percent of U.S. GDP and […]

OOFOS and the National Women’s Hockey League (NWHL) announced a strategic partnership for the 2021 season, taking place at the Herb Brooks Arena in Lake Placid, N.Y. from January 23 to February 5, 2021. The footwear brand will be the Official Recovery Footwear Sponsor, helping athletes and staff recover off the ice as they live […]

Pro-Tec Athletics released its Ultra Resistance Band to encourage muscle strengthening, toning and injury rehabilitation for athletes. The Band adds 49+ pounds of resistance to exercises including squats, glute bridges, hip thrusts, clamshells, and monster walks. The material is soft and durable to retain resistance levels over time. A slip-resistant inner rubber strip ensures the […]

Stone Glacier released new apparel pieces to its growing product lineup including the M7 Jacket, M7 Pant, De Havilland Lite Pant, and Zenith Jacket. The M7 Jacket and M7 Pant are Stone Glacier’s latest outerwear offerings for late-season hunts. Specs include: Constructed with 100 percent windproof and waterproof HydraSheild SS textile for variable conditions and […]

Yniq Eyewear (Spoxury TR Group AB) announced that Vail Valley will be its North American headquarters and Progression Brands Group (PBG) as its North American operating partner. The decision to locate to the Vail Valley comes at a time when being close to the retailer and consumer is most important to the brand. As its […]