Launching in time for Valentine’s Day, international muralist James Goldcrown brings his Love Wall heart designs to the Skechers x JGoldcrown global collaboration.
The artist’s prints appear on lifestyle products for women and girls—with the initial launch on Skechers Uno fashion sneakers, 90s retro Skechers Roadies sneakers, and BOBS from Skechers canvas slip-on and sandals.
Additional styles and an apparel collection will launch later.
“James Goldcrown’s message of love and positivity is exactly what the world needs right now, and bringing his uplifting designs to our brand is something that we know Skechers fans everywhere will appreciate,” said Michael Greenberg, president of Skechers. “We’re excited to feature these iconic prints on styles from several of our divisions, including our BOBS from Skechers charity collection that has always spread the message of love by helping kids and shelter pets.”
Skechers gave me a lot of creative freedom when we were developing this footwear and apparel collection featuring the signature hearts from my Love Walls,” said Goldcrown. “We started on canvas originally and then digitized the art to move it around the shoe for the perfect look. I think it’s a great time for this collaboration with everything going on in the world. Something as simple as a heart can touch people—so hopefully, we will spread some love.”
Born in West London, James Goldcrown is a self-taught muralist, artist and photographer now based in New York and Los Angeles. Goldcrown broke into the fashion photography world at age 17 and seven years later found himself in Africa filming the documentary To Die No More about the AIDS/HIV epidemic. He found new inspiration from his street art roots and the internationally recognized Love Wall premiered at Miami Basel in 2015. His instagrammable murals have achieved cult status with 50,000 #Lovewall public hashtags. Goldcrown works with brands in the lifestyle, restaurant, beauty, and fashion industries with his iconic design appear in cities worldwide.
Initial styles in the Skechers x JGoldcrown collection for women and girls are now available at Skechers.com, are launching in Skechers retail stores on February 4, and will debut in select international Skechers stores on Valentine’s Day. The product will be available at leading account partners worldwide.
The apparel collection will launch later, and the collaboration will expand with more designs—including styles from the Women’s Performance and Women’s Sport and Foamies divisions—arriving in the spring and fall.
Photo courtesy Skechers x James Goldcrown