Author: Teresa Hartford

The Two Ten Footwear Foundation honored Shoe Carnival CEO Cliff Sifford with the T. Kenyon Holly Memorial Award and OrthoLite founder and CEO Glenn Barrett with the A.A. Bloom Memorial Award. Sifford will receive the T. Kenyon Holly Memorial Award, the foundation’s highest honor for exceptional humanitarian achievement. The award, named for the organization’s past president, […]

Swedish circular sportswear brand Houdini is “setting a new standard for product circularity” digitizing its One Parka, launching August 2021, and committing to “digitizing and connecting all its garments to the cloud by 2023” as part of the company’s pledge to transition its entire ecosystem to 100 percent circular by 2030. Made possible by a […]

Marmot and Ford Bronco announced a multi-year collaboration to include a limited edition product line in 2021 and a month-long “States of Adventure” ambassador road trip campaign starting July 15 promoting 15 state parks in 15 states. Rock climber Maiza Lima and adventure photographer Willie Woodward began the trip yesterday in a 2021 Bronco Sport […]

The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country, and Evolv, released its 2020 Sustainability Report for the sixth consecutive year, reaffirming its commitment to focus the brand on employee wellness, safe factory conditions, philanthropy, and environmental sustainability.  Highlights of its 2020 report include:  Attaining “Leader” status from the Fair Wear Foundation for the […]

Slinger Bag announced that it had signed Eugenie Bouchard to its ambassador program. She joins Tommy Haas, Mike and Bob Bryan, Nick Bollettieri, Patrick Mouratoglou, and Darren Cahill.  Bouchard was the first Canadian-born player to reach the final of a Grand Slam in singles at the 2014 Wimbledon Championships and was also the first Canadian […]

Asics released its first women’s-specific wrestling shoe, the Matblazer designed to work with the female athlete to elevate performance on the wrestling mat. The designers at Asics created the Matblazer to address the anatomical differences between male and female feet. The more tailored fit incorporates an asymmetrical lacing system for a compression-like feel allowing the […]

WNDR Alpine, the brand launched as part of advanced materials company Checkerspot, released a new ski lineup with improved material properties, increased biobased content and a powder-focused backcountry shape to create the Reason 120 Backcountry Skis. Using industrial scale biomanufacturing techniques and materials science, Checkerspot grows microalgae to produce renewable, biobased oils, which it uses […]

Addaday announces its partnership with Olympic gold medalist and World Cup champion cross-country skier Jessie Diggins. The addition of Diggins combined with Addaday’s designation as U.S. Ski & Snowboard’s Official Recovery Partner underscores the brand’s commitment to supporting the world’s best in snow sports. Diggins clinched this year’s overall World Cup victory where she became […]

Asics announced that its Sunrise Red NFT Collection will be offered by digital auction starting on July 15. The 189-piece collection includes nine digital footwear products, including the Gel-Lyte III, Gel-Quantum 360, Metaracer models, and a pair of Asics flip-flops and sandals. The nine shoes will be featured in a limited edition release of 20 […]

Lululemon announced it would begin to make yoga accessories from Mylo material—a mushroom-derived material. “As a premium athletic brand, having innovative and proprietary fabrics and other materials that help guests feel their best to perform their best is something we’re proud of,” said Sun Choe, chief product officer, Lululemon. “Sustainable innovation will continue to play […]

The Waterman’s gala returns for an in-person event scheduled for August 14, 2021, at The Ranch at Laguna Beach. The Surf Industry Manufacturers Association (SIMA) will honor four-time world champion and 2021 Olympian Carissa Moore as Waterman of the Year; musician, artist and ocean environmental brothers Ben, Joel and Peter Harper as Environmentalists of the […]

Deckers X Lab released its BA DA DA (based on the Zulu word for sandal). Part of its KO-Z line of footwear, the sandal features an asymmetrical strap for a more secure fit and a meta-rocker midsole for mobility, flow and comfort. The sandal offers a soft toe post, and its hemp construction aids in […]

Hologenix announced that its R&D team had found a way to embed its flagship product, Celliant, into fibers that allow those fibers to be pure white, expanding the potential application of Celliant. Making pure white possible also makes delicate pastel fabrics possible or any color. Pure white Celliant still captures and converts body heat into […]

Igloo and Sanrio released a collection of Little Playmate coolers, soft coolers and drinkware with Hello Kitty and Friends embellishments. This collection features six new styles and includes the first Igloo stainless steel can tumblers and cooler bags. “We always love teaming up with Sanrio,” said Brian Garofalow, CMO, Igloo. “So, we’re especially excited for […]