GU Energy Labs announced it has added small-bite Energy Chews to its product line, packaged in a convenient pouch. The new format complements its existing original Energy Chews stick pack. Both the original stick pack and the new pouches come in Strawberry with caffeine, caffeine-free Watermelon, Blueberry Pomegranate, and Orange. The pouch design, with smaller-bite Energy […]
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Icebreaker Collaborates With Goldwin On Limited-Edition Collection
Icebreakers limited-edition collaboration with Japanese technical apparel brand Goldwin includes jackets, pants, tops, and accessories, which combine “Japanese simplicity and elegance with the natural performance of New Zealand merino in gender-neutral layers and shapes.” Goldwin, a technical apparel brand focused on ski, lifestyle and activewear, has had a long relationship with Icebreaker. When Goldwin’s design […]
Stio Announces Second Turn Circular Commerce Pilot Program
Stio has launched Second Turn, a circular commerce pilot program and the brand’s latest sustainability initiative “which will enable customers to buy and trade in gently used Stio products from past season’s collections to be cleaned, repaired, renewed, and recycled back into circulation.” Stio Second Turn was designed “to give Stio products the longest life […]

Minus33 Appoints President
Lawson Glidden was named president of Minus33 and the L.W. Packard company. A business spanning five generations and dating back to 1916, Glidden assumes the role of president from his father, John Glidden.
Teva x Cotopaxi Collaborate On Cold-Weather Capsule Collection
Teva, a division of Deckers Brands (NYSE: DECK), announced it has created a cold-weather capsule collection in collaboration with Cotopaxi. The brands also announced they would donate $30,000 to the Boys and Girls Club of Denver and Hollywood to assist those facing systemic issues. The capsule collection features two styles from each brand, the multicolored ReEmber […]
Inov-8 Introduces Rocfly G 390 Hiking Boot With Graphene-Enhanced Foam
Inov-8 recently released its Rocfly G 390, its first hiking boot with a Graphene-enhanced foam, which the brand said will “supercharge feet” for long-distance hiking, multi-day trail walking and thru-hiking. The boot is lightweight and breathable and delivers “endless cushioning and bounce.” Discovered in 2004 by scientists from The University of Manchester, who later won […]
HDry North America Launches HDry ‘b5’ Bio-Based Laminate Membrane
Altexa srl and GHS Holdings announce the launch of HDry® ‘b5′ bio-based, waterproof laminate, for Summer/Fall 2021. It’s another step forward in “ecological technology for ‘direct lamination,’ in waterproof outdoor performance products,” said the company. HDry’s manufacturing processes and materials used throughout the lamination process are “well above industry standards and aim to reduce the environmental footprint […]
Guthook Guides Changes Name; Consolidates Apps To FarOut
Guthook Guides announced it has rebranded as FarOut to reflect the company’s current business model and plans for future growth. The company’s Bikepacking Guides app will also be consolidated in its FarOut app. Co-Founders Paul Bodnar and Ryan Linn launched the brand’s first iOS app for the Pacific Crest Trail called “Guthook’s Guide to the […]
Granite Gear Introduces Crown3 60 Multi-Day Pack
Granite Gear has introduced its Crown3 60, an ultralight multi-day pack in the brand’s Crown series. The pack weighs less than 2.5 pounds and has a standard carry capacity of 35 pounds, which can be increased to 43 pounds with an add-on aluminum stay or remove the frame sheet to decrease the load carry to […]
Cardo Systems Offers Packtalk Ski System For 2021/22 Winter Season
Cardo Systems, the manufacturer of Dynamic Mesh Communication motorcycle communication devices, announced that its Packtalk Ski product line is available for the 2021/22 winter season, giving skiers and snowboarders a new way to communicate on the slopes and in the backcountry. Founded in 2003 as an early creator of Bluetooth headpieces for cell phones, Cardo […]
PrimaLoft P.U.R.E. Sets New Standard for Renewable Manufacturing Technology
PrimaLoft Inc. has been reducing the impact of its products by using recycled material, designing for circularity and developing technology that combats microplastic pollution. Now, the company is rethinking the way it manufactures its products. PrimaLoft announced developments to its PrimaLoft P.U.R.E. manufacturing platform. P.U.R.E., which stands for “Produced Using Reduced Emissions,” is a proprietary, […]
Oros Collaborates With Former Astronaut On Limited-Edition Jacket
Oros announced its collaboration with former NASA astronaut Fred Gregory on the limited-edition C41 Flight Jacket. Named after Space Launch Complex 41, the jacket uses modular Solarcore insulation inspired by the spacesuits worn by NASA astronauts. It comes with a certificate of authenticity signed by Gregory, with 10 percent of every purchase benefitting the Astronaut […]
Stio Celebrates 10 Year Anniversary
Stio, headquartered in Jackson, WY, is celebrating its 10th anniversary timed with the FW2021 season. Stephen Sullivan founded Stio in 2011 with a vision to create apparel for living the mountain lifestyle experience. His first collection debuted with 16 styles in 2012 and a staff of ten. Today, the company has 200 styles in its […]
Lyric Wi-Fi Therapeutic Massager Tailored For Every Body
Lyric announced it has launched a Wi-Fi-enabled therapeutic massager providing an intuitive experience. Easy-to-use touchscreen guides users through therapies offering temporary relief of sore muscles. “Never before has a massage device offered the technology, aesthetic and experience to answer so many unmet consumer needs, not just those of serious athletes,” said Co-founder Hugh Williams. “Each […]
Cotopaxi Launches Fall 2021 Collection
Cotopaxi announced the release of its Fall 2021 collection. New for the season is the urban-inspired Cada Día collection of packs made using recycled materials; the Teca limited-edition collection adds new styles and colors for Fall, made using repurposed materials; and the Fuego collection of water-resistant, packable, RDS-certified down jackets and vests adds new styles […]