Author: Teresa Hartford

Igloo launched The Beatles Yellow Submarine coolers inspired by the rock band’s animated 1968 film and album. The special-edition collection includes a Little Playmate cooler, backpack cooler and tote cooler bag featuring custom artwork from the movie.  “It’s such a dream to continue our partnership with the truly revolutionary Beatles,” said Adrienne Berkes, vice president, […]

Moncler launched its Trailgrip line, a “convergence of its mountain DNA and an effortless cool that speaks to urban city spaces.”  The footwear features a robust sole inspired by Vibram’s MegaGrip rubber mountain bike tires and flexible carbon fiber plates for responsive cushioning and dynamic support.  The company collaborated with Cordura and Gore-Tex on the […]

Timed with its United by Summits campaign, Adidas Terrex released Free Hiker 2—an updated version of its hiking silhouette. The shoe offers an “improved sock-like fit for increased adaptability and a high-performance upper made of yarn that’s 50 percent Parley Ocean Plastic, reinforcing Adidas’ commitment to end plastic waste.” The shoe includes Adidas’ Boost technology for […]

Full Stack Supply Co. (FSSC) and its three brands, Faction Skis, FW Apparel, and United Shapes, are B Corp. Certified, having met high social and environmental performance standards, transparency and accountability. The “B” in B Corp stands for “Benefit for All,” emphasizing five central stakeholders: workers, customers, suppliers, community, and the environment. To become B […]

Brandon Maxwell, creative director of Brandon Maxwell, the luxury ready-to-wear label, worked with Fila as a guest designer on its new women’s tennis collection, marking his first foray into tennis apparel. Fila by Brandon Maxwell “blends Fila’s strong Italian heritage and legacy of athletic design innovation with Brandon’s classic American aesthetic.” For the season’s final […]

For over 75 years, Georgia Boot, based in Nelsonville, OH, has manufactured and marketed work and outdoor footwear. The company’s products are available in nearly 3,000 retail and catalog outlets. It is a division of Rocky Brands, a publicly traded company on NASDAQ under the symbol: RCKY. The company has extended its women’s Eagle Trail […]

Merrell launched its women-centric hiking club to “provide inspiration and connection to the outdoors through a digital community.” To support the launch, the brand announced the second generation of its leading women’s hiking sneaker, Bravada. “Merrell is leading the hiking revolution into the mainstream, and we recognize the needs of women hikers are quite diverse – […]

Following the launch of Selkirk Labs, the consumer-powered design collaborative, Selkirk Sport, the pickleball paddle and accessories brand, debuted Vanguard Power Air, a next-gen pickleball paddle engineered with advanced materials, Vanguard Power Air was developed in the Selkirk Lab where pickleball players worked with the company’s development team and offered their insights to create the […]

Franklin Sports, a manufacturer and retailer in the sporting goods industry, signed a partnership with pro pickleball players JW Johnson, Jorja Johnson and Julie Johnson. With the partnership, Franklin Sports becomes the exclusive paddle provider to the Johnson family. The partnership will also introduce a signature paddle designed with JW Johnson in 2023. JW Johnson, […]

Altra launched the Mont Blanc BOA trail runner, the first Altra shoe to feature a BOA Fit System. The shoe is for technical trail runners that capitalize on the brand’s technologies—engineered with Altra’s Balanced Cushioning platform, foot shape toe box, Altra’s Ego Max midsole foam, BOA Fit System, and Vibram LiteBase outsole—resulting in a micro-adjustable, […]

Fila-sponsored tennis players will debut two new collections timed with the 2022 summer hardcourt swing—the Deuce Court Collection and the latest edition of the brand’s Heritage Collection.   Deuce Court Collection Karolina Pliskova, Barbora Krejcikova, Ekaterina Alexandrova, and Diego Schwartzman will wear the Deuce Court collection at the Western & Southern Open final Grand Slam. The collection […]

Keen, the maker of hybrid footwear, launched the Circadia, which delivers the core features of the brand’s Targhee hiking boot at a more accessible price point. The Circadia includes Keen.Fusion technology, a simplified pattern design and computer stitching. Consciously created features include: LWG-certified leather, PFAS-free water repellency, cement-free midsole/outsole fusion, and pesticide-free Eco Anti-Odor. Circadia […]

Ironman announced that the 2023 VinFast Ironman World Championship triathlon would continue with a two-day format in Kailua-Kona, Hawaii, on October 12-14.  This year, for the first time in the 40-plus-year history of the triathlon’s event, the 2022 VinFast Ironman World Championship will take place over two days in Kona, Hawaii, on October 6 and […]