CrossFit Inc. announced that Wodapalooza, a global fitness festival and inclusive competition, is joining the roster as the seventh event to be sanctioned by CrossFit.
Author: SGB Media
Roka Sports Partners With P1440
Roka Sports Inc., the Austin, TX-based performance multisport company, has announced a partnership with P1440, a new event series started by five-time Olympian Kerri Walsh Jennings.
HanesBrands Donates To Assist Hurricane Florence Victims
HanesBrands announced that the company is donating nearly 350,000 pairs of underwear, socks and T-shirts to assist victims of flooding from Hurricane Florence in the Carolinas and the Southeast.
Wells Fargo Gives Sturm, Ruger A New Line Of Credit
Sturm, Ruger & Co. said in a regulatory filing that the company has secured a $40 million revolving line of credit with Wells Fargo & Co.
Fanatics Boosts Its International Team
Fanatics announced several additions to its international leadership team. Hires include Ignacio Beristain Borra, Bill Tung, Ian Nelson, Zohar Ravid and Masanori Kawana.
Aisle Talk Week of October 1
Top headlines from the active lifestyle industry you may have missed this week, including BSN Sports, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, completing its acquisition of Port Jeff Sporting Goods (pictured).
Brian Bowen Sr. Details Bribes From Multiple College Teams
On the fourth day of the college basketball corruption trial, the father of an elite basketball recruit testified that before his son committed to Louisville, a family friend told him four other schools, Arizona, Creighton, Oklahoma State and Texas, offered competing bids. Brian Bowen Sr. also discussed details of pay-to-play payments from youth basketball teams.
Overload Golf Ventures Acquires Henry-Griffitts
Overload Golf Ventures announced that the company has acquired Henry-Griffitts, a pioneer in club fitting and club fitting education.
Pyua Sold To Investment Firm
SPIN Capital, the Munich-based investment company, has acquired Pyua, the ski outerwear specialist based in Germany, according to ISPO. The acquisition comes after Spin Capital acquired ABS, the avalanche airbag leader, last fall.
New Balance Foundation Grants $30,000 To Travis Mills Veterans Retreat
New Balance Foundation, the charitable arm of New Balance Athletics, granted $30,000 to the Travis Mills Foundation to cover the operating costs for September 19-23 at the Travis Mills Retreat, a fully accessible facility for combat-injured veterans and their families.
Eastern Outfitters Recognized For Transaction Success
Eastern Outfitters LLC, the parent of Bob’s Stores and Eastern Mountain Sports that emerged from bankruptcy proceedings through a sale to Sports Direct, won the “Transaction of the Year – Mid-size Company” award from the Turnaround Management Association (TMA) for 2018.
Report: Puma Signs DeMarcus Cousins
Puma has signed DeMarcus Cousins of the Golden State Warriors as the company’s latest ambassador to support the company’s return to basketball, according to ESPN.
Nike ‘Deeply Concerned’ By Ronaldo Rape Allegations
Nike said Thursday the company was “deeply concerned” by rape allegations surrounding Cristiano Ronaldo.
United Airlines Waives Surfboard Fees In California
To celebrate California recently naming surfing as the state’s official sport, United Airlines said the company is removing the service fees for surfboards for customers traveling to or from California.
OBIT: Granite Gear’s Mike Cruikshank
Granite Gear, Northern Minnesota-based backpack manufacturer, announced the passing of former company partner Mike Cruikshank. With Cruikshank’s talents and determinations, the company was able to grow to become an international force in the outdoor industry.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal