Vineyard Vines, best known for the company’s whimsical neckties and smiling whale logo, announced a partnership with the Boston Red Sox and the team’s iconic ballpark, Fenway Park.
Author: SGB Media

This Land Is Our Land … Patagonia v. President Trump
This Land Is Our Land. Patagonia is taking the Trump Administration to court to save National Monuments of Bears Ears and Grand Staircase-Escalante from developers.
REI To Sponsor Dirt Fest Pennsylvania
Rotating Mass Media announced REI as a sponsor of Dirt Rag Dirt Fest Pennsylvania 2018. This partnership highlights the continuing convergence of the cycling and outdoor industries.
Tender Corporation Recognized By The American Red Cross
Tender Corporation, a manufacturer of insect repellents and bite treatments, has been formally recognized by the American Red Cross for the company’s support of relief efforts following one of the most destructive hurricanes ever to strike Puerto Rico.
Patagonia Blog Entry Rails Against National Monument Reductions
In a scathing blog entry on the company’s website entitled “The President Stole Your Land and You Were Lied To,” Patagonia called the president’s reductions of the Bears Ears and Grand Staircase-Escalante National Monuments “nothing more than a political favor.”
Sportfishing Leaders Converge On Washington
During the association’s annual spring meeting, the American Sportfishing Association’s (ASA) Government Affairs committee discussed a variety of sportfishing policy positions and outlined the association’s agenda for the coming months.
Michael Kors Partners With Masters Champion Charl Schwartzel
Michael Kors Holdings Limited announced that the Michael Kors brand will be entering into the world of golf through a sponsorship of South African professional golfer and Masters champion Charl Schwartzel.
CODI Proposes Debt Offering
Compass Diversified Holdings (CODI) plans to commence an offering of $400 million of senior unsecured notes due 2026 in a private offering.
Bon-Ton Stores Inc. In Discussions With Going-Concern Bidder
The Bon-Ton Stores Inc. is in active discussions with interested parties in respect of a going-concern bid to acquire the company in a Bankruptcy Court-supervised sale process.

Under Armour Gets Hacked
In another blow for the brand, Under Armour admitted that that as many as 150 million MyFitnessPal user accounts were compromised in February of this year. The incident stands as one of the biggest hacks in history.

Aisle Talk, Week of March 26
Top headlines from the active lifestyle industry you may have missed this week including VF Corp. appointed Steve Murray, pictured left, former President of Vans, to VP Strategic Projects.
Netshoes’ Sales Climb 1.9 Percent In Q4
Netshoes Ltd., the Latin American online retailer of sporting and lifestyle goods, reported a reduced loss in the fourth quarter as sales increased 1.9 percent.
Gildan Activewear Nominates Four Board Members
Gildan Activewear Inc. announced that its board of directors has nominated Maryse Bertrand, Marc Caira, Charles M. Herington and Craig Leavitt as director nominees to be voted on by the company’s shareholders at its upcoming annual meeting.