Vineyard Vines, best known for the company’s whimsical neckties and smiling whale logo, announced a partnership with the Boston Red Sox and the team’s iconic ballpark, Fenway Park.
Vineyard Vines will act as the official style of both the Boston Red Sox and Fenway Park, releasing exclusive products during the 2018 season. The collection will consist of products for men, women and kids and will be available online at vineyardvines.com and in select Vineyard Vines stores, including the brand’s newly-transformed Prudential Center store location, which opens with a new look on April 27.
Vineyard Vines will kick off the partnership with the Boston Red Sox and Fenway Park on April 5, the team’s home opener. In addition to offering exclusive apparel and accessories, the brand will activate Fenway’s Rooftop Sessions, a pre-game concert series on the Strega Deck. Vineyard Vines signage will also be displayed on the Third Base line near the field’s iconic Green Monster.
“Baseball is a treasured American pastime and the Boston Red Sox and Fenway Park are an iconic institution in the sport. As a proud New England brand, we couldn’t be more excited to partner with one of New England’s favorite teams and further enhance our involvement in the Boston community,” said Ian Murray, Vineyard Vines CEO and co-founder.
“Working with the Boston Red Sox and Fenway Park was a natural fit and a wonderful complement to our preexisting sports collaborations with longstanding American traditions such as The Kentucky Derby and The America’s Cup, along with our partnership with renowned sportscaster, Jim Nantz,” said Shep Murray, Vineyard Vines CEO & co-founder. “We started our company on Martha’s Vineyard inspired by ‘Every day should feel this good’ experiences, and the spirit of the Boston Red Sox and their fans reflect our passion, proving this partnership to be a true home run.”
“We are thrilled to call Vineyard Vines the official style of the Boston Red Sox and Fenway Park,” said Red Sox Executive Vice President Troup Parkinson. “Their brand represents New England so well. We couldn’t think of a more perfect fit.”
On Thursday, April 26, the brand will celebrate the collaboration with the Boston Red Sox at the opening event of the newly-renovated Prudential Center store at 800 Boylston St., Boston, MA 02199. Special guests include Wally the Green Monster, the Boston Red Sox World Series trophy and others. In support of the partnership, a portion of the proceeds from the night’s event will go back to the Red Sox Foundation, a local non-profit dedicated to the education, recreation and health needs of children and families in need across New England.
Vineyard Vines products offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, online at vineyardvines.com and at over ninety freestanding stores.
Photo courtesy Vineyard Vines