Outdoor Research has partnered with Julie McFadden of JAM Media to enhance PR efforts. Julie McFadden has worked in marketing for the past 14 years, including much success in the outdoor industry.. She has been working with Exped since 2001, which Outdoor
Author: sportsoneauthor
PrimaLoft Lands Special Forces Deal
The U.S. Special Forces, which includes the Navy SEALs, Army Rangers, Delta Forces and the Air Force, has adopted PrimaLoft – Insulation Technology as the insulating layer for its Protective Combat Uniform (PCU). PrimaLoft was originally developed in the
Hayes Brothers Snowboards Hires Schorr as N.E. Rep
Hayes Brothers Snowboards has hired veteran industry sales rep, Jeff Schorr. Jeff will handle sales throughout the northeast, along with taking on some sales manager duties. Founder Steve Hayes said, “Hayes Brothers has made solid inroads without any sal
Interbike Offers Savings to Exhibitors
Interbike has inked a deal offering major savings for exhibitors at the 2005 Interbike International Bicycle Expo through a new agreement with GES Expositions. The new program will cut costs on basic services, including labor for booth set up, selected fu
Chaos Launches new Logo for Show Season…
CHAOS–Threads for Heads has launched a newly revised logo for the SIA and Outdoor Retailer shows. Chaos and its sister Brand Moon Shadow have projected a sales increase of 50% this year. Chaos says that these two brands have accomplished this target for
Atlas Moves to Berkeley
Atlas Snow-Shoe Company has moved to a larger facility across the bay in Berkeley, California. The new facility is located in the “light industrial” section that spans Berkeley and Emeryville, home to many cutting edge and creative companies. The move fa
Alpina Sports Corp named as new Canadian Distributor
On the heels of a transition of ownership of the US based Alpina Sports Corp, more news; the organization announces it has expanded its distribution into Canada. Heading the Canadian sales team will be Mike Doble, National Sales Manager who joined Alpina
Snyder Promoted to Product Manager at Thule
Two years ago, Darren Snyder handed in his apron and spoke wrenches for a chance to climb behind the wheel of a Thule Envoy van and crisscross the Western states to visit Thule retailers, consumer events, and support Thule reps. After shaking hands with
Hi-Tec Announces Several Key Promotions
Hi-Tec Sports USA, has announced the addition of Kevin R. Adametz to the Hi-Tec/Magnum management team in the position of Eastern Sales Director. Kevin joins the outdoor and tactical footwear company with a wealth of experience in sales, key account mana
Thorlo Inks Deals with Ski Resorts
THORLO has joined forces with selected premier US ski and snowboard resorts to sponsor on-mountain activities, events, and competitions this winter. Thorlos is the Official Sock of Aspen/Snowmass, Durango Mountain Resort, Telluride Ski and Golf, and Taos
The Athlete’s Foot Expands into India
The Athlete's Foot has formalized an agreement with Planet Sports Pvt Ltd. to become The Athlete's Foot's master franchisee for India. The company projects 80 store openings over the length of the 15-year agreement. Planet Sports Pvt Ltd.
Vendor Q3 Results Again Get Acquisition Lift…
Industry vendors in both the Softgoods and Hardgoods categories looked to acquisition help to boost sales and earnings growth for the third quarter, with the Hardgoods companies relying much more on those deals over the last year to bolster the top line.
Sports Authority Sees Renewed Energy in October; Outdoor Cited as Issue…
The Sports Authority was able to report fiscal third results compared against combined results as a merged entity in the year-ago period, finally giving the market a real apples-to-apples view of the business for the first time since the deal to merge Gar
Perry Ellis Would Look at Selling Jantzen Swim Business; Cuts Workforce 25%…
Perry Ellis International said it is open to any potential suitors for its Jantzen Swimwear business, which has the license for Nike Swimwear and Tommy Hilfiger Swimwear. That revelation came at the tail-end of the company’s conference call to discuss Q3
Fitness Quest Recalling Ab Lounges…
Fitness Quest Inc., in cooperation with the U.S. Consumer Product Safety Commission, has announced a voluntary recall of approximately 460,000 Ab Lounge, Ab Lounge 2, and Ab Lounge Ultimate Exercisers. Consumers have been advised to stop using the recall