THORLO has joined forces with selected premier US ski and snowboard resorts to sponsor on-mountain activities, events, and competitions this winter. Thorlos is the Official Sock of Aspen/Snowmass, Durango Mountain Resort, Telluride Ski and Golf, and Taos Ski Valley.
Among the seasons events that Thorlos will support is the Aspen/Snowmass hallmark favorite, the Big Air Series. For eight Fridays throughout the season locals and visiting competitors turn out to demonstrate their skills in the air and in the pipe. ThorlosÒ will also sponsor Tellurides Womens Ski Weeks and Winter Carnival, the Durango Mountain Resorts Question of the Day and weekend race series, and the Extreme Championship at Taos Ski Valley.
“We have designed our Snow sock product collection to provide the foot protection and comfort needs of every type of on-mountain enthusiast,” says THOR·LO, Inc. Owner/COB Jim Throneburg. “We also believe that snow sports are an excellent way to get out and enjoy the outdoors. Our partnership with these winter resorts helps promote and support the sport of skiing and snowboarding while sharing the Snow Thorlos Levels of Protection experience with consumers.”