Atlas Snow-Shoe Company has moved to a larger facility across the bay in Berkeley, California. The new facility is located in the “light industrial” section that spans Berkeley and Emeryville, home to many cutting edge and creative companies. The move facilitates expanded research and design responsibilities at Atlas for all of the K2 snowshoe brands. In addition to research and design Atlas sales and marketing departments will also be headquartered in the new building.
“The Atlas team is expanding and changing,” says Daniel Emerson, Product Director and General Manager for Atlas. “We are strengthening our design skills in anticipation of bringing some exciting new designs to market. Our new space in Berkeley gives our team room to prototype new concepts and encourages creative interaction. It is a place where we can get our hands dirty and build and test new ideas.”
The new space will also enable Atlas to return to their ever-popular Fall Rivet Fest dealer event in the Fall of 2005. A celebration of snowshoeing and a thank you to Atlas dealers for their continued support, it has long been the buzz as one of the best parties in the industry.