Adidas Signs Alix Klineman

Adidas announced multi-year partnerships with 2017 AVP Beach Volleyball Rookie of the Year Alix Klineman. The 6’5” athlete from Manhattan Beach will become the face of Adidas Volleyball.

JC Penney To Open Fanatics Shops

JC Penney has partnered with Fanatics Inc. to open 325 Fanatics in-store shops selling team apparel. An additional 325 Fanatics destinations will be open by the back-to-school season.

Eddie Bauer, PacSun Combined Under New Operating Company

Golden Gate Capital announced that the company has established a new operating company, PSEB Group. PSEB will be composed of two Golden Gate portfolio companies: Eddie Bauer and Pacific Sunwear of California. In connection with the establishment of PSEB, Golden Gate will invest additional equity in PSEB to support the company’s growth.

Under Armour Names Brothers & Co. PR Agency

Under Armour Inc. announced Friday that the company has retained Tulsa, OK-based Brothers & Co. as the company’s public relations agency for the UA Hunt, UA Fish, UA Freedom and UA Tactical categories.

Aisle Talk Week of June 4

Top headlines from the active lifestyle industry you may have missed this week, including Winnebago acquiring boat manufacturer Chris-Craft.

Winnebago Acquires Chris-Craft

Winnebago Industries Inc. acquired Chris-Craft, the recreational boat builder, from Stellican Ltd., which has owned Chris-Craft since 2001. Terms of the transaction were not disclosed.