Under Armour Inc. announced Friday that the company has retained Tulsa, OK-based Brothers & Co. as the company’s public relations agency for the UA Hunt, UA Fish, UA Freedom and UA Tactical categories.
“As we move into a new chapter of storytelling and self-publishing across all of our categories, we were in need of a communications partner with a track record of authenticity in the Outdoor space,” said Dean Stoyer, Under Armour vice president, brand communications. “Given Brothers & Co.’s track record in these markets, and our long history with them in other aspects of our business, the decision to enlist them for communications was an easy one.”
“Under Armour has been a great partner, and we’re thrilled to add PR to our list of responsibilities,” said Eric Barnes, Brothers & Co. senior vice president. “It goes without saying that Under Armour offers the modern athlete outdoorsman unrivaled apparel and footwear options. But it’s their passion and reverence for the pursuits we love that makes this such a natural partnership.”