Adidas announced multi-year partnerships with 2017 AVP Beach Volleyball Rookie of the Year Alix Klineman. Klineman made her official debut as an Adidas athlete at the AVP Gold Series NYC Open at Hudson River Park’s Pier 25/26 from June 7-10.
With the new partnership, Klineman will become the face of Adidas Volleyball, take a leading role in upcoming Adidas brand marketing campaigns and collaborate on future beach volleyball performance and lifestyle apparel, eyewear and accessories.
“Adidas impacts culture and inspires through their products, their style and the way they support their athletes and partners,” said Klineman. “Adidas truly is the brand for creators and they live and breathe that spirit through their innovation, their collaboration and by pushing boundaries; I’m so honored and excited to be a part of the Adidas family.”
After being a four time All-American at Stanford, competing with the USA Volleyball Women’s National Team and dominating on the pro indoor circuit, including a gold medal at the Pan American Cup (2015), Klineman took home the Rookie of The Year Award on the AVP Tour in 2017. In their first global event together, Klineman and partner, two-time Olympic medalist April Ross took the FIVB title in The Hague, Netherlands in January 2018. Together the pair is a favorite to represent the United States at the 2020 Tokyo Olympics.
The 6’5” athlete from Manhattan Beach, CA, grew up at the beach and became passionate about the environment and partnering with brands who are committed to sustainability. One of the many reasons that Klineman joined the Adidas family was the brand’s partnership with Parley for the Oceans, an environmental organization dedicated to raising awareness about the beauty and fragility of the oceans and to collaborating on projects that can end their destruction.
“I can’t think of a campaign that could excite me more than the Parley campaign,” said Klineman. “The beach is everything to me; it’s my home, it’s my workplace; it’s where I go to relax and to have fun. I grew up at the beach, and I spend almost every day there. Protecting it is so important to me. I love that the Parley campaign takes a concept as simple as recycling, infuses the style of Adidas and creates sustainable products that can affect such great change.”
Photo courtesy Adidas