Everlast Worldwide Inc. will launch a new global brand and product strategy. Everlast Worldwide has developed new brand assets in order to create a clear and consistent brand message that will be established by licensees worldwide in every product categor
Author: SGB Media
Nike Launches NikeSummerShoes program
Nike Inc. launched its NikeSummerShoes program, which will deliver more than 60,000 pairs of shoes, worth an estimated $6 million, to young people in 21 communities from coast-to-coast to help them get active over summer break through sport, dance and pla
Spalding Launches ‘The Science of Basketball’ Curriculum
Spalding is spreading the word on the scientific principles of its NEVER FLAT basketball in classrooms across the country. “The Science of Basketball” curriculum which provides more than 11,000 science teachers across the country with handouts and posters
Gander Mountain to Open Nine New Stores
Gander Mountain Company announced nine stores to open in the fall of 2007. These stores will complete the company's plan to open 13 new stores in 2007, bringing the Gander Mountain network to 115…
Patagonia Joins Bluesign
Patagonia Inc. is the first brand to join bluesign's membership. The bluesign membership allows leading retailers and brand companies who are strongly committed to sustainability and “Corporate Social Responsibility” (CSR) to actively participate in
MEC Joins Bluesign
bluesign technologies announced that Mountain Equipment Co-op is a new bluesign® member. As a bluesign® member, MEC enters an exclusive circle of leading retailers and brand companies who decided to rely on the bluesign® standard in practically managing a
PacSun Swings to Loss in Q1
Pacific Sunwear of California, Inc. 2007 first quarter sales were $320.6 million, an increase of 6.9% over total sales of $299.9 million during the first quarter of fiscal 2006 Total Company same store sales decreased 1.2% during the first quarter of fisc
Collegiate Strength and Conditioning Coaches Honor Nautilus
The Collegiate Strength and Conditioning Coaches association honored Nautilus, Inc. for its leadership in maximizing athletic performance at its seventh annual conference in Salt Lake City. Nautilus was honored for its “commitment to excellence” in design
Vasque Inks Deal with Darby Communications
Vasque inked a partnership with Western North Carolina based Public Relations firm, Darby Communications. Effective immediately, Darby Communications will represent media relations Vasque Footwear…
Active Interest Media Acquires Backpacker
Active Interest Media, Inc. (AIM) has acquired Backpacker Magazine, AIM President and Chief Executive Officer Efrem “Skip” Zimbalist III announced today. The new acquisition adds to AIM's growing portfolio of enthusiast magazines, consumer shows, boo
Pacific Cycle Should See Strong 2007
Dorel recently issued a statement regarding their upbeat outlook for the 2007 fiscal year. In the Recreational/Leisure division, after two years of limited growth at Pacific Cycle, 2007 is shaping up as a much better year, according to management…
SmartWool Advocacy Program to Donate Over $90,000
SmartWool Corporation's latest round of grant recipients from the SmartWool Advocacy Program includes the SmartWool Advocacy Fund and the SmartWool Breast Cancer Fund. This round of grants will see over $90,000 in financial and product support distr
SIA Hires New Research Manager
SnowSports Industries America’s hired a new research manager, Kelly Davis. Davis has been tapped to oversee all research efforts related to the industry including the Retail Audit, Brand Share Reports, Sales and Orders Surveys among others. Additionall
Clif Bar Pushes Green Initiatives Ahead
Specialty retail sales representatives for Clif Bar & Co. will soon tread a lot lighter on the environment. Clif Bar is partnering with NativeEnergy to encourage its independent retail sales reps to reduce their climate footprint by using clean, renewable
3point5 Adds Six Brands to Training Community
3point5 experienced another significant increase in membership and expanded its presence in the cycling and golf categories. This week, 3point5 welcomed six new companies: Giro, Bell Powersports, Easton Cycling, Dansko, Saris Cycling Group, Macgregor Golf
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