QVC, the National Football League and GSI Commerce Inc. have entered into a strategic alliance to create a new, multichannel marketing opportunity for NFL-licensed products. Under terms of the agreement, QVC will become the NFL's “official television
Author: SGB Media
Zoic Sponsors 16,000 Mile Bike Ride
Zoic Clothing has sponsored Biking for a Better World, Inc. through outfitting a four man bicycling team pedaling from Purdue Bay, Alaska to Ushuaia, Argentina. Beginning on June 15th, 2007, this team will begin their 16,000 mile journey, riding unsupport
Foot Locker Q1 Net Income Drops 71.2% on Negative Comps
Foot Locker, Inc. net income for the first quarter ended May 5, 2007 was $17 million, or 11 cents per share, as compared with $59 million, or 38 cents per share, last year.
First quarter sales decreased 3.6% to $1.316 billion, as compared with sales of $
Burton Teams Up with Jeans Designer for Apparel Line
Paul Smith Jeans and Burton Snowboards have joined forces once again for an exciting new design project that combines Burton’s innovative fabric technology and construction techniques with Paul Smith’s signature designs. Three traditional Paul Smith cloth
Orange 21 Q1 Sales and Income Flat
Orange 21 Inc. consolidated net sales were flat at $9.4 million for the three months ended March 31, 2007 and 2006. A net loss of $1.8 million was incurred for the three months ended March 31, 2007 compared to a net loss of $1.7 million for the three mont
Perry Ellis Q1 Income Out-Paces Sales
Perry Ellis International, Inc. first quarter total revenues grew to $228.8 million, a 7% increase compared to $214.0 million reported in the first quarter of 2006. Revenue increases were driven by several of the Company's growth platforms – golf lif
EMS Opens New Flagship Store
Eastern Mountain Sports celebrated the official grand opening of its new location in Harvard Square, which was named the new flagship store for the New England-based company. Its reformatted store is double the size of its previous location and allows for
Peregrine Inks Deal with Z-Medica
Z-Medica Corporation inked a deal with Peregrine Outfitters to distribute to the retail, wilderness and outdoor industry its first two products for consumers, QuikClot Sport™ and QuikClot Sport Silver™.
Gander Mountain Sees Positive Q1 Comps; Loss Narrows
Gander Mountain Company first quarter sales increased 13.0% to $175.7 million and comparable store sales increased 1.0% versus Q1 of the prior year. Losses from operations were $18.9 million, or 10.7% of sales, versus $19.0 million, or 12.2% of sales for
Petzl Launches Co-Branded Advocacy Effort with HERA
Petzl America is launching a partnership with the HERA (Health, Empowerment, Research, and Advocacy) Foundation, in which sales proceeds of a co-branded carabiner will raise funds for HERA’s initiatives in treating ovarian cancer. HERA is a non-profit fou
Nike and Foot Locker Collaborate on New Basketball Retail Concept
Nike, Inc. and Foot Locker, Inc. expect to open up to 50 “House of Hoops by Foot Locker” retail stores in the United States over the next three years. House of Hoops will be a “hub for all things basketball,” offering exclusively Nike, Jordan and Converse
Mountain Khakis Expands Into Canada
Mountain Khakis LLC will launch in outdoor specialty retailers across Canada this Fall. The Canadian expansion will be facilitated by a new distribution facility, NRI Distribution, Inc. in Kamloops, BC. Jon Davis of Criteria Designs will manage the territ
Kelty and Confluence Ink Marketing Partnership
Kelty and Confluence recently inked a strategic marketing partnership in which the companies will promote each other at events and through marketing initiatives. As part of the relationship, Confluence’s Dagger and Wave Sport whitewater kayak teams will u
Skechers Addresses Private Equity Buyout Speculation
Robert Greenberg, Chief Executive Officer of Skechers, Inc. released a letter to the Company's Employees. While the letter claims that a private equity firm's potential buyout of Skechers is simply a rumor that is “disruptive to our employees a
Everlast Worldwide Creates New Branding Strategy
Everlast Worldwide Inc. will launch a new global brand and product strategy. Everlast Worldwide has developed new brand assets in order to create a clear and consistent brand message that will be established by licensees worldwide in every product categor
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal