Petzl America is launching a partnership with the HERA (Health, Empowerment, Research, and Advocacy) Foundation, in which sales proceeds of a co-branded carabiner will raise funds for HERA’s initiatives in treating ovarian cancer. HERA is a non-profit fou
Author: SGB Media
Nike and Foot Locker Collaborate on New Basketball Retail Concept
Nike, Inc. and Foot Locker, Inc. expect to open up to 50 “House of Hoops by Foot Locker” retail stores in the United States over the next three years. House of Hoops will be a “hub for all things basketball,” offering exclusively Nike, Jordan and Converse
Mountain Khakis Expands Into Canada
Mountain Khakis LLC will launch in outdoor specialty retailers across Canada this Fall. The Canadian expansion will be facilitated by a new distribution facility, NRI Distribution, Inc. in Kamloops, BC. Jon Davis of Criteria Designs will manage the territ
Kelty and Confluence Ink Marketing Partnership
Kelty and Confluence recently inked a strategic marketing partnership in which the companies will promote each other at events and through marketing initiatives. As part of the relationship, Confluence’s Dagger and Wave Sport whitewater kayak teams will u
Skechers Addresses Private Equity Buyout Speculation
Robert Greenberg, Chief Executive Officer of Skechers, Inc. released a letter to the Company's Employees. While the letter claims that a private equity firm's potential buyout of Skechers is simply a rumor that is “disruptive to our employees a
Everlast Worldwide Creates New Branding Strategy
Everlast Worldwide Inc. will launch a new global brand and product strategy. Everlast Worldwide has developed new brand assets in order to create a clear and consistent brand message that will be established by licensees worldwide in every product categor
Nike Launches NikeSummerShoes program
Nike Inc. launched its NikeSummerShoes program, which will deliver more than 60,000 pairs of shoes, worth an estimated $6 million, to young people in 21 communities from coast-to-coast to help them get active over summer break through sport, dance and pla
Spalding Launches ‘The Science of Basketball’ Curriculum
Spalding is spreading the word on the scientific principles of its NEVER FLAT basketball in classrooms across the country. “The Science of Basketball” curriculum which provides more than 11,000 science teachers across the country with handouts and posters
Gander Mountain to Open Nine New Stores
Gander Mountain Company announced nine stores to open in the fall of 2007. These stores will complete the company's plan to open 13 new stores in 2007, bringing the Gander Mountain network to 115…
Patagonia Joins Bluesign
Patagonia Inc. is the first brand to join bluesign's membership. The bluesign membership allows leading retailers and brand companies who are strongly committed to sustainability and “Corporate Social Responsibility” (CSR) to actively participate in
MEC Joins Bluesign
bluesign technologies announced that Mountain Equipment Co-op is a new bluesign® member. As a bluesign® member, MEC enters an exclusive circle of leading retailers and brand companies who decided to rely on the bluesign® standard in practically managing a
PacSun Swings to Loss in Q1
Pacific Sunwear of California, Inc. 2007 first quarter sales were $320.6 million, an increase of 6.9% over total sales of $299.9 million during the first quarter of fiscal 2006 Total Company same store sales decreased 1.2% during the first quarter of fisc
Collegiate Strength and Conditioning Coaches Honor Nautilus
The Collegiate Strength and Conditioning Coaches association honored Nautilus, Inc. for its leadership in maximizing athletic performance at its seventh annual conference in Salt Lake City. Nautilus was honored for its “commitment to excellence” in design
Vasque Inks Deal with Darby Communications
Vasque inked a partnership with Western North Carolina based Public Relations firm, Darby Communications. Effective immediately, Darby Communications will represent media relations Vasque Footwear…
Active Interest Media Acquires Backpacker
Active Interest Media, Inc. (AIM) has acquired Backpacker Magazine, AIM President and Chief Executive Officer Efrem “Skip” Zimbalist III announced today. The new acquisition adds to AIM's growing portfolio of enthusiast magazines, consumer shows, boo
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