Cascade Bicycle Club and its sister organization Washington Bikes have named Lee Lambert as executive director.
Author: SGB Media

Academy Sports Announces Sponsorships With The University Of Texas Athletics And Austin FC
Academy Sports + Outdoors announced multi-year agreements as a sponsor of Texas Athletics and an Official Sponsor of Austin FC.

Hyperice Enters Mental Wellness Space With Acquisition Of Core
Hyperice announced the acquisition of Core, a company known for its meditation training device and app.
Obe Fitness Gets $15M In Funding
Obé Fitness, the online workout platform, has raised $15 million, for a valuation of $190 million. The round was led by CAVU Venture Partners and features Athleta, Samsung Next, Wheelhouse Entertainment and WW International, Inc.
Asics Invests In Insole Maker
Asics has taken an unspecified stake in healthcare startup, Japan HealthCare Co., Ltd., which makes custom insoles working from photos of feet taken by smartphone.
Fenix Outdoor Brands’ Q2 Sales Jump 27 Percent
Fenix Outdoor Brands reported a significant increase in profits in the second quarter as sales grew 27 percent.

SFIA Applauds USTR Decision To Not Hit Vietnam Imports With Additional Tariffs
The United States Trade Representative (USTR) announced Friday that the U.S. would not initiate Section 301 Tariffs of up to 25 percent on Vietnamese imports in response to currency manipulation.

Wildsyde Announces New Models For 2021
Wildsyde vintage ebikes is introducing new models and upgrades for 2021. Its Wildsyde Vintage E-Cruiser range has been revamped to include a 48v 20ah battery producing 960wh, with a cruising range of up to 50 miles, color-coordinated full-length front and rear fenders, an integrated rear rack, hydraulic disc brakes with motor inhibitors, oversized headlight, and […]
Osprey Expands Bike Pack Offerings; Introduces Raptor Pro With Back Protection For S22
Osprey announced the expansion of its premium mountain biking packs with the introduction of Raptor Pro for Spring 2022. Built for gravity-focused mountain bikers, Raptor Pro integrates a D3O CE Level 1 full back protector to absorb impact in case of a fall. Organizational features include a tool organizer and padding with full-face helmet […]
LEKI’s New Brand Identity
LEKI said it would unveil a “fresh new look for the first time in 33 years in conjunction with a complete overhaul of its trekking and trail running pole collections in spring 2022.” The relaunch will also feature a new logo, an updated website. “We’re making way for the future of LEKI with these changes,” […]

Velocity Indoor Cycling App Secures $3.4 Million In Seed Funding
Vision Quest Velocity LLC, an early-stage virtual cycling start-up, announced it has raised $3.4 million in seed round funding. The investment round was led by strategic financial partners.

MaxOne Raises $3.5 Million Equity Round
MaxOne, a digital coaching platform supporting youth sports, raised a $3.5 million Series A round of financing led by Stadia Ventures and NBA player Chris Paul, the Piquet Family Office, a minority owner of the Texas Rangers, and Wakestream Ventures.

X-Rite Names Textile And Apparel Business Development Manager
X-Rite Inc. and Pantone LLC announced it has appointed Dustin Bowersox as Textile & Apparel business development manager.

TRX Partners With Myzone In The EMEA Region
Training products specialist TRX has partnered with Myzone as its heart rate monitor partner in the EMEA region.

NPD Sees Performance Footwear Sales Climb 23 Percent In Second Quarter
The NPD Group reported total U.S. performance footwear sales grew 23 percent in the second quarter while leisure footwear sales climbed at a slightly higher rate. Fashion footwear sales decreased mid-single-digits.