Obé Fitness, the online workout platform, has raised $15 million, for a valuation of $190 million. The round was led by CAVU Venture Partners and features Athleta, Samsung Next, Wheelhouse Entertainment and WW International, Inc., along with previous investors Cassius Ventures, Ludlow Ventures, Harris Blitzer Sports Entertainment and BDMI.
Obé – which stands for Our Body Electric – is a subscription-based online streaming workout platform that features 22 live daily fitness classes and more than 6,000 on-demand classes. Obé (pronounced “obey”) offers workouts for all fitness levels with a wide variety of options, including barre, strength, cardio, Pilates, yoga, HIIT (high-intensity interval training) and sculpting, among others.
Obé’s co-founders and co-Chief Executive Officers Mark Mullett and Ashley Mills told Bloomberg that the fundraising shows investors think digital workout-from-home routines are here to stay, even as the receding of the pandemic has allowed many people to return to gyms and fitness spaces.