Hyperice announced the acquisition of Core, a company known for its meditation training device and app.
Hyperice said the acquisition highlights its commitment to mental wellness as a critical pillar to overall health, performance, recovery, and self-care. This marks the third acquisition for Hyperice in less than two years. Others include Normatec and RecoverX.
“For a decade, Hyperice has focused on helping people move better through a suite of performance technology that helps everyone be at their best. We’ve heard from both our elite and everyday athletes that mental wellness is critical to performance, so it was a natural evolution into the mental wellness category,” said Jim Huether, CEO, Hyperice. “Joining forces with Core aligns with our innovative spirit while investing in the future of wellness and includes a holistic and self-care approach.”
Core is both an app and a handheld meditation device designed to track heart rate and stress levels. The Core Meditation Trainer uses biometrics to encourage breath control and focus for consumers navigating meditation techniques. Core Premium subscribers receive access to a library of instructor-led meditation sessions.
“Since our inception, our purpose has been to cement mental wellness as a pillar of modern life. We chose the name Core to bring to mind the deep, calm confidence we identify with health and happiness – that inner core or resilience and contentment that we want all people to be able to tap into,” said Sarah McDevitt, founder and CEO, Core. “It’s an important moment to be able to partner with Hyperice to bring our two strengths together to offer a more unified approach to mental and physical wellness. Our companies share similar values and I know together we will be able to provide the right tools and solutions needed to help everyone live their best lives.”
Photo courtesy Hyperice