X-Rite Inc. and Pantone LLC  announced it has appointed Dustin Bowersox as Textile & Apparel business development manager. In this newly-created role, Bowersox will lead the company’s growth strategy in the textile market by promoting its combined color solutions to help brands and their global suppliers to select, communicate, formulate and control color on textiles.

Bowersox comes to the brand with 20 years of experience in color science and the textile industry.

He began his career with GE Plastics ColorXpress and Uniform Color Company. He transitioned into the textile and apparel market as senior color manager for Target. He has also worked for DataColor and Coloro where he assisted brands to navigate color from concept to consumer using color libraries and trend services.

“The apparel industry is going through a digital transformation, and I’m excited to join a company that is leading the way in providing innovative solutions that accelerate the design to the manufacturing process,” said Bowersox. “I look forward to working with retailers, brands and suppliers to build a connected workflow that incorporates color measurement instruments, formulation and quality control software as well as 3D rendering tools.”

“Dustin’s knowledge of the apparel color workflow with his experience setting global color strategies makes him a perfect fit to lead our growth strategy in the textile market,” said Mike Soriano, director, Consumer Products & Materials Business, X-Rite. “He understands the color management challenges brands and suppliers face and how color management hardware and software can help companies digitize many aspects of a color program to achieve accurate color and reduce a global footprint.”

Logo courtesy X-Rite