Lululemon Names New CEO Of Mirror

Lululemon Athletica, Inc. announced the appointment of Michael Aragon as CEO of Mirror and Lululemon Digital Fitness, effective January 17, 2022. He was the chief content officer at Twitch.

Bern Helmets Collaborates With Mount Holly Beer Co.

Bern Helmets announced it will launch Bern Sesh on January 12, 2022, a limited dry hopped lager in collaboration with the Mount Holly Beer Co., a pilot brewery based in Mount Holly, VT.  The beer will be sold at select retailers in Massachusetts, Rhode Island and Vermont. This collaboration is the first between the two […]

Pinarello US Announces Scuderia Roster For 2022

Following its move into the gravel category in 2021, Pinarello, the Italian bike maker, announced its Scuderia ambassador team for 2022. “The Scuderia brings together athletes and community leaders from unique corners of the cycling and adventure sports sectors to motivate and inspire others to tap into the power of riding bikes. Whether racing at […]

Diamondback Adds Adventure and Gravel Cyclist Devin Cowens To Athlete Roster

Diamondback announced it has added Devin Cowens to its athlete roster for 2022. Cowens is a cycling advocate who has “brought awareness to barriers of entry in competitive and non-competitive cycling.” “I’m excited to be a sponsored athlete with Diamondback for 2022,” said Cowens, “the work they are doing to provide access to bikes and […]

Dick’s SG Raises Full-Year Outlook

Dick’s Sporting Goods Inc. in a regulatory filing Thursday raised its guidance for the full year and provided fourth-quarter earnings guidance that was well above Wall Street’s consensus target.

Endura Updates And Expands MT500 Freezing Point Range

Endura has updated its winter MTB 500 Freezing Point Jacket and has added a women’s version with PrimaLoft Gold Insulation panels on the sleeves, front torso and hood. This combined with stretch thermal softshell fabric with a new Primaloft inner face on the back and lower sleeve offers unrestricted movement. The aesthetics and the paneling […]

Skratch Labs Introduces Sport Energy Chew Variety Pack

Skratch Labs, the maker of performance nutrition products, announced the release of its Sport Energy Chews variety pack. This new offering provides consumers with a mix of flavors over multiple training sessions. Each variety pack includes ten pouches — three pouches of Sour Cherry with caffeine, three pouches of Raspberry, two pouches of Orange, and […]

Authentic Brands Group Withdraws IPO

Authentic Brands Group Inc., officially withdrew its plans for an initial public offering, according to a regulatory filing with the Securities & Exchange Commission. The cancellation of the IPO was expected given its move in November to sell significant equity stakes in the company to private equity firms CVC Capital Partners and HPS Investment Partners.

The Conservation Alliance Announces 2021 Outstanding Partnership Awards

The Conservation Alliance* announced the recipients of its 2021 Outstanding Partnership Awards—Bank of the West, Grayl, and Obōz. The yearly award recognizes the organization’s member companies whose efforts directly support grantee organizations working to protect wild places in North America.  All Conservation Alliance grantees are invited to submit nominations and The Conservation Alliance staff vote […]

Nike Sues Lululemon Over Mirror At-Home Mirror Apps

Nike, Inc., on Wednesday, filed a patent lawsuit against Lululemon Athletica, Inc. Nike claims to hold a number of fitness equipment patents that Lululemon is infringing with its Mirror connected fitness device and related mobile applications.