Lululemon Athletica, Inc. announced the appointment of Michael Aragon as CEO of Mirror and Lululemon Digital Fitness, effective January 17, 2022. He was the chief content officer at Twitch.
Author: SGB Media
Bern Helmets Collaborates With Mount Holly Beer Co.
Bern Helmets announced it will launch Bern Sesh on January 12, 2022, a limited dry hopped lager in collaboration with the Mount Holly Beer Co., a pilot brewery based in Mount Holly, VT. The beer will be sold at select retailers in Massachusetts, Rhode Island and Vermont. This collaboration is the first between the two […]
Pinarello US Announces Scuderia Roster For 2022
Following its move into the gravel category in 2021, Pinarello, the Italian bike maker, announced its Scuderia ambassador team for 2022. “The Scuderia brings together athletes and community leaders from unique corners of the cycling and adventure sports sectors to motivate and inspire others to tap into the power of riding bikes. Whether racing at […]
Diamondback Adds Adventure and Gravel Cyclist Devin Cowens To Athlete Roster
Diamondback announced it has added Devin Cowens to its athlete roster for 2022. Cowens is a cycling advocate who has “brought awareness to barriers of entry in competitive and non-competitive cycling.” “I’m excited to be a sponsored athlete with Diamondback for 2022,” said Cowens, “the work they are doing to provide access to bikes and […]
Superfeet Founder and Insole Innovator, Dennis Brown, Passes Away
Superfeet announced the passing of its founder, Dennis Brown, on December 31, 2021. A decorated soldier, entrepreneur, inventor, and teacher. He was 96.

Employees Purchase Kitsbow With Backing From NC Investors
Kitsbow, the maker of cycling clothing and accessories, announced it was purchased on January 3, 2022 by its employees, with assistance from local North Carolina investors, after ten years as a privately owned company.

Dick’s SG Raises Full-Year Outlook
Dick’s Sporting Goods Inc. in a regulatory filing Thursday raised its guidance for the full year and provided fourth-quarter earnings guidance that was well above Wall Street’s consensus target.

Endura Updates And Expands MT500 Freezing Point Range
Endura has updated its winter MTB 500 Freezing Point Jacket and has added a women’s version with PrimaLoft Gold Insulation panels on the sleeves, front torso and hood. This combined with stretch thermal softshell fabric with a new Primaloft inner face on the back and lower sleeve offers unrestricted movement. The aesthetics and the paneling […]

Skratch Labs Introduces Sport Energy Chew Variety Pack
Skratch Labs, the maker of performance nutrition products, announced the release of its Sport Energy Chews variety pack. This new offering provides consumers with a mix of flavors over multiple training sessions. Each variety pack includes ten pouches — three pouches of Sour Cherry with caffeine, three pouches of Raspberry, two pouches of Orange, and […]

Authentic Brands Group Withdraws IPO
Authentic Brands Group Inc., officially withdrew its plans for an initial public offering, according to a regulatory filing with the Securities & Exchange Commission. The cancellation of the IPO was expected given its move in November to sell significant equity stakes in the company to private equity firms CVC Capital Partners and HPS Investment Partners.
The Conservation Alliance Announces 2021 Outstanding Partnership Awards
The Conservation Alliance* announced the recipients of its 2021 Outstanding Partnership Awards—Bank of the West, Grayl, and Obōz. The yearly award recognizes the organization’s member companies whose efforts directly support grantee organizations working to protect wild places in North America. All Conservation Alliance grantees are invited to submit nominations and The Conservation Alliance staff vote […]

Helen of Troy Houseware’s Segment Sees 11 Percent Q3 Growth
Helen of Troy Limited reported sales in its Housewares segment, which includes Hydroflask and OXO, increased 10.7 percent in the third quarter ended November 30 to $246.1 million compared to $222.4 million a year ago.
Saris Appoints Senior Product Manager Of Bike Racks
Saris appointed Kevin Harris as senior product manager of bike racks. He previously worked at Thule.

2022 ICR Conference To Be Held Virtually
ICR announced that the 2022 ICR Conference will be held virtually due to the quicker than anticipated spread of the Omicron/Delta variants.

Nike Sues Lululemon Over Mirror At-Home Mirror Apps
Nike, Inc., on Wednesday, filed a patent lawsuit against Lululemon Athletica, Inc. Nike claims to hold a number of fitness equipment patents that Lululemon is infringing with its Mirror connected fitness device and related mobile applications.