Lululemon Athletica, Inc. announced that Alison Loehnis, president of luxury and fashion at Yoox Net-a-Porter, has been appointed to serve on its Board of Directors, effective immediately.

“Alison Loehnis is a dynamic leader with a remarkable track record of consistently driving growth through her knowledge of consumer and product trends,” said Glenn Murphy, chairman of the board. “We look forward to benefiting from Alison’s valuable insights and expertise as Lululemon continues to grow around the world.”

At Yoox Net-a-Porter, Loehnis is responsible for Net-a-Porter, Mr. Porter and its Outnet businesses. She has held several leadership roles with expanding responsibility since joining the company in 2007 and has been instrumental in the conception and launch of major initiatives including and

Previously, Loehnis held positions within LVMH, Hachette Filipacchi and The Walt Disney Company, after starting her career with Saatchi & Saatchi.

“I have been a loyal Lululemon customer for a long time, and I have always admired their ability to drive product innovation that combines both performance and style. I am excited to join the Board of Directors and support the organization as it continues to expand globally while building connected communities across different platforms,” said Loehnis.