Nester Hosiery promoted Chris Nitzsche to general manager of licenses and Matt Brucker to general manager of brands, including Farm to Feet.
In 2017 Nitzsche joined Nester as Farm to Feet VP of sales. Brucker was hired in 2019 as vice president, sales focused on Nester’s private label business. In their new positions, each is responsible for all aspects of their respective businesses.
“Chris and Matt have been involved in almost every sector of the Nester business and by focusing their efforts on these business units we will further drive growth and improve the service we provide to our partners,” said Chris Bevin, Nester Hosiery senior vice president, brands and licenses. “To ensure we reach and exceed our goals we are putting dedicated staff and substantial resources behind division.”
Nester also promoted Anna Draughn to director of merchandising, where she will focus on all Nester brands including Farm to Feet and licensed brands Ariat, Keen and Woolrich. Draughn joined Nester in 2015 as a marketing and sales coordinator and was most recently wholesale merchandise manager.
Earlier this year Nester Hosiery announced appointed Chris Bevin as Nester Hosiery senior vice president of brands and licenses. Bevin had previously been president of Balega socks.