Steve Reed has most recently served as VP of marketing for firearms manufacturer Daniel Defense where he led all marketing and branding efforts. Prior to DD, he served in the same capacity for shooting sports distributor AcuSport.
Author: SGB Media
EXEC: U.S. Shoppers Are Under the Influence of Influencers
Now it’s the content creator, or influencer that is moving the market for brands, products, food, restaurants, new stores, and just about anything that requires a decision on the part of a consumer. If you are a marketer, you know this story all too well.
EXEC: Fila Brand Continues Downward Spiral in 2023 Even as Q4 Declines Moderate
Fila brand revenues were down 22.5 percent in the quarter in constant-currency terms and (-22.5 percent CC), while Fila USA revenues, which covers the U.S., Canada and Mexico, fell 35.3 percent in constant-currency terms for the period.
Report: Retail Traffic Trends at Nike and Lululemon Ahead of Earnings
With less than 24 hours before Nike and Lululemon report their most recent quarterly results to the market, a recent report from Placer.ai appears to be rather timely as brands, retailers, investors, and consumers look for the bigger picture.
Eight Sleep Enters Tennis with a New Investor and Brand Ambassador
Taylor Fritz, the highest-ranked American male tennis player, has joined Eight Sleep as an investor and ambassador for the company. Fritz said he began using Eight Sleep’s Pod in early 2023 to optimize sleep and recovery and enhance his on-court performance.
OnX Acquires TroutRoutes, Expands into the Angling Industry
OnX Fish will launch on iOS and the web exclusively in Minnesota this spring, with plans to expand across the Midwest later this year.
Topgolf Callaway Not Aware of any Sale Discussions
Topgolf Callaway reported today that the company is “unaware of any discussions” regarding the sale of the business.
Big Agnes Hires Director of Design and Development
Michael Thompson is an outdoor industry veteran with 20 years of experience, having worked for Black Diamond Equipment, The North Face and Pearl Izumi.
Cycle Limited Relocating to New South Florida HQ
The online retailer of certified pre-owned bikes said the larger facility accommodates an expanding in-house team and provides a broader selection of certified pre-owned and new bikes, components and frames.
Shimano North America Fishing Appoints Jason Livermore as SVP
As SVP, Livermore will reportedly oversee all operational teams, including sales, marketing, supply chain, e-business, and customer services.
Primary Arms Government Appoints Territory Field Sales Manager
The company promoted Andrew Bredsguard-Brown to field sales manager over the U.S. Central Territory, which covers central Texas and 16 states across the central region.
Taurus and Jindal Defence Reach Production Milestone with Firearms Pilot Batch
India is one of the largest markets for firearms, with the potential for growth and innovation in the defense sector. Under the guidance of Taurus’ team headquartered in Brazil, the Indian facility began producing pilot batches of firearms this month.
Sportsman’s Warehouse Adds Two Key Leadership Hires
The company named Krischelle Tennessen as chief human resources officer and Michael Simpson as chief information officer .
Meprolight Adds Digital Marketing Manager
A division of SK Group and the manufacturer of red dot optics and self-powered tritium-enhanced sights for rifles, pistols and shotguns, hired Jordan Stein as digital marketing manager.
American Outdoor Brands and Vista Outdoor/Bushnell Settle Patent Infringement Suit
American Outdoor Brands, Inc. reached an amicable settlement agreement with Vista Outdoor Sales, LLC and Bushnell Holdings, Inc. to settle pending patent litigation.
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