Author: SGB Media

Fitness franchise Anytime Fitness will soon open its first gym in Germany. A European-based master franchising team plans to open a corporate gym later this year, while simultaneously seeking franchisees to open additional gyms beginning in 2020.

Gold’s Gym has promoted Craig Sherwood to chief development officer. Sherwood brings more than 20 years of franchise development experience across a variety of industries to this new and expanded role.

Fitness industry professionals from nearly 80 countries were in San Diego, CA, for IHRSA 2019, the International Health, Racquet & Sportsclub Association’s 38th Annual International Convention & Trade Show, held March 13-16.

George Washington University and Adidas entered a five-year partnership in which the Portland, OR-based company will be the official athletic footwear, apparel and accessory brand of the Colonials through the 2024 season.

Huck Adventures, an outdoor app startup on a mission to connect outdoor enthusiasts, announced it is currently raising $1 million in seed funding.

Keen Inc. on Wednesday announced winners of its 2019 Critical Coastlines award, a new initiative of the Keen Effect Grant Program.

REI Co-op is opening its first location in Vermont this fall with a store in Williston. The new 31,000-square-foot store will be located at Taft Corners Shopping Center, less than a one-hour drive from recreation opportunities in Mount Mansfield State Forest and Camel’s Hump State Park.

Decathlon, a globally-recognized sporting goods retail brand, announced Tuesday that its first U.S.-based major brick and mortar store will hold its Grand Opening at its new Bay Area location on April 12. Located at 3938 Horton Street in the East Bay Bridge shopping center in Emeryville, Calif., the 47,000 square-foot store is scheduled to officially […]

Brooks Running Company, today announced that it has selected Huge as its creative agency of record (AOR), after a competitive review. Effective immediately, Huge will act as Integrated AOR responsible for marketing, creative, brand strategy, positioning and digital marketing, as well as global activations. “We’re thrilled to partner with Huge because they are a creative powerhouse […]