Briko USA announced a partnership with Quality Bicycle Products (QBP) that will see Briko road helmets distributed to North American bicycle retailers.

Headquartered in Aspen, CO, the helmet, protection and eyewear specialist is distributed in the U.S. under ZG Holdings, an entrepreneurial ‘brand builder’ founded in 2015. ZG Holdings is focused on the North American distribution of premier outdoor, snowsports, cycling and active lifestyle brands.

Andi Malboeuf, VP of sales and marketing for Briko USA, said: “We are so excited about rebuilding a classic and authentic Italian brand in this country. Our relationship with QBP is instrumental in the growth of the Briko Gass and Ventus road helmet models.
“QBP is the leading distributor of speciality bike brands in North America, serving more than 5,000 retailers with just-in-time delivery from six distribution centres. We will work together to help build this brand into top bicycle retailers.”