Seattle University and Adidas have entered a seven-year partnership in which the Portland, OR-based company will become the official athletic footwear, apparel and accessory brand of the Redhawks, effective July 1, 2019 and running through the 2026 season.

“Seattle University is excited to enter a new era of partnership, brand alignment and exposure with Adidas,” Seattle U Director of Athletics Shaney Fink said. “As we explored potential partnerships, it became clear that Adidas’ global brand significance, sustainability efforts, innovation and quality complement our vision and mission at Seattle U. This partnership will create additional resources to support our student-athletes’ competitive success and build a foundation as we enhance our branding efforts at the local, regional, national and international levels.”

“The Seattle U Redhawks have a long and rich athletics history that we’re excited to be part of for years to come,” said Jim Murphy, senior director of NCAA Sports Marketing at Adidas North America. “We applaud the University’s commitment to providing its student-athletes a first-class education and athletic experience. We’re also inspired by the Redhawks’ concentrated efforts to lead the way in sustainability, which is a goal we share.”