Volcom CEO Todd Hymel takes SGB behind the deal of the company’s sale to Authentic Brands Group, including why the name of Volcom’s new operating entity, Liberated Brands, was not about breaking free from its former parent but rather an homage to the brand’s surf, skate and snow roots. Here’s what he said about that and more.
Author: SGB Media

Duluth Holdings Lowers Guidance On Q4 Miss
Duluth Holdings Inc. (dba, Duluth Trading Co.) on Thursday reported net income for the fiscal fourth quarter ended February 3 of $20.8 million, or 64 cents per diluted share, which missed analyst’s estimates by 11 cents. That’s compared with $19.5 million, or 60 cents per diluted share, in the prior-year fourth quarter.
Light & Motion Adds Industry Veterans To Sales And Marketing Team
Light & Motion, a U.S. manufacturer of performance self-contained lighting, has added two new team members—Daniel Delehanty and Tom Brady—to its leadership team, heading up the management of its worldwide sales and marketing efforts.

Wilson Sporting Goods Partners With Factory Athletics
Wilson Sporting Goods Co. announced Thursday it has entered into an exclusive supplier agreement with Factory Athletics, which provides youth and high school athletes with instruction, skill development and guidance through the college recruiting process.
Schuylkill Valley Sports Hires Doug Eastman
Schuylkill Valley Sports announced the addition of Doug Eastman to its Team & Group Sales division in the Stroudsburg, PA area.

IMF Study Finds Tariffs Can’t Fix Trade Problems
New research from the International Monetary Fund (IMF) finds that if the U.S. and China raise tariffs to 25 percent on all goods traded between the two countries, the U.S. economy would lose between 0.3 and 0.6 percent in growth, the Chinese economy would lose between 0.5 and 1.5 percent, and global growth would slow by 0.1 and 0.2 percent.
Coros Wearables To Sponsor Lake Sonoma 50
Coros Wearables signed on as the official GPS watch and maps sponsor of the and Lake Sonoma 50.
Longstreth Sporting Goods Hires Director Of Field Hockey
Longstreth Sporting Goods announced Jana Withrow will be returning as director of field hockey.
Adidas Partners With Beyoncé
Adidas and Beyoncé have announced a multi-layered partnership that will see the star singer become a creative partner for the brand and develop new signature footwear and apparel. The partnership will also see the re-launch of her Ivy Park brand as Ivy Park with Adidas.
Saf-Gard Safety Shoe Acquires Michigan Industrial Shoe And Great Lakes Industrial Shoe
Saf-Gard Safety Shoe Company, the supplier of top-quality safety shoe footwear, recently completed the purchase of Michigan Industrial Shoe, and Great Lakes Industrial Shoe.
Brunswick Names Christopher Drees President, Mercury Marine
Brunswick Corporation promoted Christopher Drees, president – marine parts and accessories, to president – Mercury Marine. Drees succeeds John Pfeifer, who has chosen to leave Brunswick to pursue opportunities outside the company.
L.L.Bean Community Award Recipients Rewarded
L.L.Bean in partnership with The Trust for Public Land, announced the recipients of the first L.L.Bean Community Fund Award, supporting projects in 2019. Projects in Cleveland, Chicago and Boston will each receive $50,000 grants for public park and green space enhancement.
MLB And Little League Expand Relationship With Joint Sponsorship Agreement
In an expanded effort to grow the games of baseball and softball around the world, Little League International and Major League Baseball have announced an expansion to their official partnership with the creation of a Joint Sponsorship Agreement.
Puma To Become Formula 1’s Exclusive Retail Partner At Race Weekends
Puma announced a long-term partnership with Formula 1 to become the exclusive merchandise retail partner from the start of the 2019 season.

Sports Participation Roundup
Extensive research from Women In Adventure touting the strong connection between women in the outdoors and their mental well-being highlighted the latest round of sports participation surveys and studies. Research also arrived on running-race sign-ups, tennis participation, gym memberships, tackle football and more.