NSSF Partners To Launch Gun Safety Videos For Children

The National Shooting Sports Foundation (NSSF) has partnered with the National Crime Prevention Council (NCPC) to produce two new firearms safety videos starring McGruff The Crime Dog and his nephew Scruff to help teach young children how to react should they see an unsecured firearm.

Cascade Maverik Renews University Sponsorships

Cascade Maverik Lacrosse, the maker of head protection and lacrosse equipment,  renewed long-term partnerships with Penn State University, University of Michigan, Villanova University and Fairfield University men’s lacrosse teams.

Macy’s Earnings Top Guidance, To Cut 100 Jobs In Restructuring

Macy’s Inc. reported earnings on an adjusted basis dipped slightly in the fourth quarter but came ahead of updated guidance provided in early January. Macy’s also announced a restructuring plan that will will but 100 vice-president level or above roles, “to increase the speed of decision making.”

Adidas Earns Upgrade On Yeezy Momentum

Wells Fargo raised its rating on Adidas to “Outperform” from “Market Perform” due to the success the brand is finding with its “democratization” of Yeezy, its sub-brand collaboration with Kanye West.

Conversation With Active Brands North America GM Henrik Lumholdt

Henrik Lumholdt, general manager, Active Brands North America—whose portfolio includes Kari Traa, Sweet Protection and Daehlie—spoke with SGB Media at the recent Snow Show about Kari Traa’s auspicious start during the 2015 show, where the sportswear line goes from here and the growth potential the Norwegian company sees for all its brands in North America.

Aventura Clothing Reveals New Brand Look

Women’s sustainable clothing company Aventura Clothing on Monday announced a new logo and icon for Spring 2019. The new look pays tribute to the brand’s growing commitment to sustainable materials and their continued partnership with Fair Trade.

Nautilus Revenue Dips 10 Percent On Direct Segment Softness

Nautilus Inc. on Monday reported net sales for the fourth quarter of $115.4 million, a decrease of 9.7 percent compared to $127.8 million in the same quarter of 2017, however, this beat Wall Street targets by $0.7 million. The decrease in net sales was driven by a 30.3 percent decline in the direct segment partially offset by 16.1 percent growth in the retail segment.