The Leisure Collective International (TLCI), owner and manufacturer of globally recognized brands ‘Creatures of Leisure’ and ‘OTIS Eyewear’ announced the appointment of Chad Crites to the position of general manager USA.
Author: SGB Media
Reef Appoints Mike Jensen As President
Reef, the beach lifestyle brand, announced that it has appointed Mike Jensen as president. Jensen most recently served as general manager and head of brand of DC Shoes.
NPD To Acquire Assets Relating To SportsOneSource POS Sports And Outdoor Tracking Business
The NPD Group has signed an agreement with SportsOneSource, LLC (SOS) to acquire assets relating to the company’s SSI Data POS Sports and Outdoor tracking business. SportsOneSource will continue to support the active lifestyle market through its SGB Media publishing properties, including SGB Update, SGB Executive and SGB Today.
Outdoor Trade Groups Announce Collaborative Effort on Climate Change Solutions
On Wednesday, at the Outdoor Retailer Snow Show, Outdoor Industry Association (OIA), Snowsports Industries America (SIA) and the National Ski Areas Association (NSAA) announced the formation of the Outdoor Business Climate Partnership, an alliance that will provide leadership on advocacy and inspire meaningful action on climate change across the outdoor business sector.
JD Sports Sees Revenue Gains Through 48 Weeks
JD Sports reported same-store sales in the 48 weeks ended January 5 were up 5 percent.
Primus and Brunton Hire Marketing Manager
Primus and Brunton, both Fenix Outdoor brands, announced the hire of experienced active lifestyle marketer Rebecca Day as marketing manager. She previously worked for Topo Designs and Thule.
Iconix Appoints CFO
Iconix Brand Group, Inc. appointed John T. McClain as the company’s executive vice president and chief financial officer, effective February 11.
New Balance Launches Female-Led Running Campaign
New Balance released an “In Pursuit” campaign promoting its Fresh Foam cushioning line and celebrating female athletes and their ability to exceed goals.
Bern Helmets Announces New Executive Leadership And Advisers
Helmet maker Bern Helmets has appointed a new executive leadership team and board of advisers that is leading the company’s efforts in driving innovation, operational excellence and future growth.
Alterra Mountain Co. Announces 4-Year Sponsorship With Smartwool
Alterra Mountain Co. announced Tuesday that Smartwool has been named the official Merino wool base layer, underwear and sock of all 14 Alterra Mountain destinations throughout North America.
JSerra Catholic High School To Use Vicis Zero1 Helmets
JSerra Catholic School, one of the top-ranked high school teams in the country that’s based in San Juan Capistrano, CA, announced it has selected the Vicis Zero1 helmet for its football program for the 2019 season.
Black Diamond Partners With Whisper Ridge Backcountry Resort
Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, is named as the exclusive brand partner by Whisper Ridge powder tours in Utah, the largest single-destination heli and cat skiing operation in the world.
Equinox Expands Precision Run Program With Standalone Studios Nationally
Equinox announced the expansion of its signature Precision Run program with a Flatiron, New York City-based studio devoted solely to the format, with plans to scale nationally.
Kohl’s Partners With Weight Watchers
Kohl’s announced a new, strategic collaboration with WW, formerly Weight Watchers, to pilot a variety of health and wellness offerings to help customers and Kohl’s associates on their wellness journeys. The projects include the debut of its first in-store WW Studio, the introduction of WW Healthy Kitchen products at select Kohl’s stores and on Kohls.com, as well as subsidized WW Freestyle program memberships for Kohl’s associates through Kohl’s Healthy Rewards.
NFL Sponsorship Revenue Reaches $1.39 Billion For 2018-2019 Season
Total sponsorship spending on the National Football League and its 32 teams rose 5.1 percent to $1.39 Billion in the 2018-2019 season, according to IEG research. This follows a 5.9 percent gain last year and outperformed the industry, which averaged 4.1 percent y-o-y gains.
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