The new SEVENTY2™ Pro Survival System, Triage Kit and Rapid Raft expand the brand’s innovative line of preparedness products
Author: SGB Media
Breakthrough In Nylon Textile Technology From Toray
Toray Industries has created a new nylon textile using the textile manufacturer’s NanoDesign technology. Despite using a DWR treatment (with lower environmental cost), the latest innovation from the giant delivers high water repellency. How? The textile’s structure has microscopic slits running lengthwise on the yarn. Water-repelling treatments fill these slits below the outside diameter of […]
The Conservation Alliance Hosts Successful Backyard Collective Event In Vancouver, B.C.
The Conservation Alliance held its Backyard Collective event in North Vancouver, British Columbia on Friday, May 31. The stewardship project drew 45 volunteers from six member companies, two conservation partners and one local non-profit. The volunteers worked in support of North Shore Mountain Biking Association (NSMBA) on projects in North Vancouver, BC. The group continued […]
Evolife Partners With Mon Ethos On U.S. Distribution
Evolife Apparel, the Japanese fitness apparel brand, has retained Mon Ethos Pro to support its launch in the United States.
Aaron Rodgers Co-Founded Fund Raises $50 Million
Rx3 Ventures, founded by Aaron Rodgers and partners at Roth Capital, announced the launch of their $50 million growth fund focused on providing value-add capital to companies across the consumer landscape. To date, Rx3 has invested in brands across the stage spectrum, including CorePower Yoga, Privé Revaux, Vicis, and Hydrow.
Study Reveals Top Traits Of Aspiring Athletes
Research from PsychTests reveals that when it comes to athletic success, mental prowess plays a crucial role.
The American Alpine Club To Double Down On Climate Advocacy
The American Alpine Club (AAC), the country’s oldest and largest climbing advocacy organization, said it is taking immediate steps to measure, minimize, and offset the organization’s own carbon emissions, as well as to divert staff resources and financial support toward political advocacy, scientific research through grants, and developing resources for members to make sustainable choices as they plan trips and expeditions.
Fischer Skis Promotes Chris Hall To Nordic Racing Director
Fischer Skis, based in Auburn, NH, announced the promotion of Chris Hall to Nordic racing director.
LeagueSide Expands Nationally
LeagueSide, the largest youth sports marketing platform in the country, said recent technology enhancements to its proprietary platform now enables and empowers turnkey sponsorship campaigns nationally.
NBA Jersey Sponsorships Netting High Social Media Value
According to computer vision analysis from GumGum Sports, the jersey patch is the biggest sponsor location in-arena on social media for NBA games after Nike’s apparel sponsorship.
Fleet Feet Partners With Brooks On Global Running Day
Fleet Feet is celebrating Global Running Day with its nationwide 5K event, The Big Run.
G-III Apparel’s Q1 Profits Hits High End Of Guidance
G-III Apparel Group Ltd. reported a modest gain in first-quarter earnings that arrived at the upper end of guidance. Sales increased 3.6 percent. The company reaffirmed its outlook for the year.
Skechers Celebrates 20 Years As Public Company
Michael Greenberg, president, Skechers U.S.A. on Tuesday rang the NYSE closing bell to celebrate the company’s 20th year as a public company.
OBIT: Duncan Finigan
Duncan Finigan, global head of brand management and marketing at Oofos, died on May 26 after a lengthy battle with breast cancer. She was 59.
First Diversity-Focused “Breakthrough Series” Event Of 2019 To Be Held At The Jackie Robinson Training Complex June 7-9, 2019
MLB and USA Baseball have invited approximately 60 top high school baseball players to development experience as part of a series of similar camps through June and July. Highlights of the cost-free event include elite instruction from former major leaguers, showcase games, visit to Marlins Park, and guest speakers. Below are details for the first […]
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