Esports retail and merchandise company, We Are Nations, and global sports lifestyle brand, ’47, announced a partnership that will include headwear and other sports merchandise to be developed and sold in the esports space.
Author: SGB Media
Stance Partners With NBA 2K League
The NBA 2K League agreed to a multi-year partnership with Stance to serve as the league’s official sock provider.
Descente To Close North American Skiwear Subsidiary
Descente announced plans to shutter its North American skiwear business by the end of its current fiscal year, which ends Mar. 31, 2020.
Hibbett Sporting Goods Appoints Interim CFO
Hibbett Sporting Goods appointed Christine E. Skold, a CPA, consultant and former executive of Tractor Supply Company, as interim chief financial officer, effective April 26, 2019, according to a regulatory filing.
GSM Acquires Birchwood-Casey
GSM Outdoors, a multi-brand owner of specialized hunting and shooting gear, announced the recent acquisition of shooting sports brand Birchwood-Casey.
Mother’s Day Spending Predicted To Hit Record $25 Billion
Mother’s Day spending is expected to total a record $25 billion this year, up from $23.1 billion in 2018, according to the annual survey released by the National Retail Federation.
Wilson Extends Partnership With FIBA
Wilson Sporting Goods Co., and FIBA, the International Basketball Federation, announced that they have extended their partnership for 3×3 basketball through 2028.

Columbia Eyes Three Key Growth Markets Following Strong Q1
After reporting record sales and an earnings beat in the first quarter, Columbia Sportswear Co. is now looking to amplify its brand presence in three key markets—New York, Denver and China—that offer additional growth opportunities for the outdoor apparel and footwear giant.

Hydro Flask Propels Helen Of Troy’s Q4 As Brand Expansion Continues
Shares of Helen of Troy Ltd. soared $24.93, or 21.6 percent, to $140.29 at market close Friday after the company earlier in the day reported sales in its housewares segment, which includes Hydro Flask, increased 7.8 percent to $126.1 million in the fourth quarter ended February 28. The company continues to have big plans for the brand.

Aisle Talk Week Of April 22
Top headlines from the active lifestyle industry you may have missed this week, including a report that shows three sportswear and outdoor brands—Adidas, Reebok and Patagonia—are leading the way on transparency among the world’s 200 largest fashion brands and retailers.

Puma’s Q1 Revenues Climb 15 Percent
Puma SE reported earnings jumped 40.1 percent in the first quarter as sales improved 15.3 percent and gross margins expanded 80 basis points. Sales in the Americas grew 16.3 percent on a currency-neutral basis. Bjørn Gulden, CEO, said: “The first quarter of 2019 was the best quarter Puma has ever seen.”
Thule Group’s Q1 Revenues Climb 14 Percent
Thule Group reported a 13.8 percent gain in sales in the first quarter and advanced 7.5 percent on a currency-neutral basis.
Helen of Troy’s Q4 Housewares Sales Expand 8 Percent
Helen of Troy Limited said sales in its Housewares segment, which includes OXO and Hydro Flask, increased 7.8 percent in the fourth quarter ended February 28, to $126.1 million. The gains were primarily due to growth in the online channel, higher club channel sales, new product introductions and growth in international sales.
Vail Resorts Sees Healthy Close To North American Ski Season
Vail Resorts reported season-to-date total lift ticket revenue at the company’s North American mountain resorts, including an allocated portion of season pass revenue for each applicable period, was up 9.3 percent compared to the prior year season-to-date period.

Sneakerheads Fueling Potential $6 Billion Resale Market
Sneakerheads—consumers who covet and purchase many different sneakers and are constantly searching for the latest, limited-edition pair of kicks—should help the already lucrative sneaker resale market hit $6 billion by 2025, according to a recent study from Cowen. “Sneakers As An Alternative Asset Class” estimates that the sneaker resale market in North America is about $2 billion and rapidly growing.