The American Trail Running Association (ATRA) announced that OrthoLite has renewed their partnership, which includes the moniker, “Official Insole of ATRA,” as well as a promotional program to be announced later this year that is tailored to reaching ATRA’s audience of trail runners nationwide.
Author: SGB Media
Study: Early Sports Specialization Tied to Increased Injury Rates in College Athletes
Sixty million kids participate in organized athletics each year with ever-increasing amounts of children specializing in one sport before the age of 14 with hopes of a college scholarship or professional career on the line. However, researchers presenting their work at the AOSSM/AANA Specialty Day reveal that this early intense participation might come at the cost of increased injuries during their athletic careers.
Hook + Gaff Watch Shifts To Direct-To-Consumer Model
Hook + Gaff Watch Company, the South Carolina-based sports-watch maker with a focus on fishing, is transitioning to a direct-to-consumer only business model to be effective starting March 15.
AstroTurf Appoints VP Of Architectural Sales For The Western U.S.
AstroTurf Corporation, the maker of synthetic turf, hired Jason Berning as vice president of architectural sales for the Western United States.
Nikita Joins Snowboarder In Presenting Ms. Superpark 2019
Nikita Clothing has signed on as the presenting sponsor for Ms. Superpark for 2019.
Under Armour Names Chief Design Officer
Under Armour, Inc. announced the appointment of Kasey Jarvis as its new chief design officer. Jarvis joins Under Armour from Black Diamond Equipment.
L.L. Bean Resumes Growth In 2018, Bonuses Return
L.L. Bean reported sales reached $1.6 billion in 2018, a 1 percent gain over 2017. Based on those results, the company’s directors approved a 5 percent annual pay bonus to about 5,400 year-round employees and an additional 2 percent enhancement to their 401(k) contributions.
361 Degrees Sees Flattish Growth In 2018
361 Degrees reported sales were up slightly in 2018 but profits were down due to margin pressures.
Brunswick Realigns, Streamlines Corporate Finance Organization
Brunswick Corporation announced planned changes to its corporate finance organization, as it realigns and repositions itself into a streamlined marine-focused organization in anticipation of the planned separation of its Fitness business, which will occur later this year.
JD Sports To Acquire Footasylum
JD Sports, the U.K.-based retailer, has agreed to buy Footasylum in a deal valued at £90.1 million ($119.6 million).
Despite Slight Rise in Overall Tennis Participation, Challenges Remain
The most recent tennis participation figures indicate an overall increase in the number of U.S. tennis players for 2018, up 0.9 percent to 17.84 million participants, according to the Tennis Industry Association (TIA). But a deeper dive into the numbers show continuing challenges facing tennis, and the sports industry overall.
Burris Company Appoints Sales Manager
Burris Company, Inc. the maker of optics under the Steiner and Burris brands, appointed Todd Fulton as the company’s newest sales manager.
RECALL: O’Brien Watersports Water Skis
About 3,560 units of Performer Pro Combo water skis from O’Brien Watersports are being recalled.
Amer To Sell Mavic To Regent
Amer Sports has entered in an exclusivity period with Regent, a U.S.-based global private equity firm, for the sale of the shares and related cycling business of Mavic S.A.S.
Zumiez Sees Localized Assortments Driving Momentum
Wrapping up its third year of merry holiday results, Zumiez Inc.’s earnings and same-store sales came in well above guidance in the fourth quarter. On a conference call with analysts, Rick Brooks, CEO, credited the chain’s focus on localized merchandise assortments for its recent hot streak.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal