Vail Resorts reported season-to-date total lift ticket revenue at the company’s North American mountain resorts, including an allocated portion of season pass revenue for each applicable period, was up 9.3 percent compared to the prior year season-to-date period.
Author: SGB Media
Sneakerheads Fueling Potential $6 Billion Resale Market
Sneakerheads—consumers who covet and purchase many different sneakers and are constantly searching for the latest, limited-edition pair of kicks—should help the already lucrative sneaker resale market hit $6 billion by 2025, according to a recent study from Cowen. “Sneakers As An Alternative Asset Class” estimates that the sneaker resale market in North America is about $2 billion and rapidly growing.
Adidas Extends Eastern Illinois Sponsorship
Eastern Illinois University agreed to a new five-year apparel contract with Adidas that runs through 2024.
Trust Performance Appoints Reps
Trust Performance, known for its bike suspension systems, announced the formation of partnerships with six independent, outside sales rep groups.
Columbia Sportswear Raises Full Year Outlook On Record Q1
Columbia Sportswear Co. on Thursday raised its outlook for 2019 after posting net sales for the first quarter grew 8 percent (10 percent constant-currency) to a record $654.6 million. That beat Wall Street’s estimates by $7.8 million. The company also reported earnings per diluted share increased 67 percent to a record $1.07, compared to Q1 2018 earnings per diluted share of 64 cents and ahead of analysts’ estimates by 24 cents.
NFLPA’S ACE Media Scores Strategic Investment
ACE Media, the content development and production subsidiary of the NFL Players Association, Thursday announced a strategic investment by Allied Global Marketing, the entertainment, sports and lifestyle marketing agency.
LakePoint Sports Names Mark O’Brien President & CEO
LakePoint Sports, a youth travel sports destination located in the Metro Atlanta area, announced Thursday it has named Mark O’Brien as its new president and CEO. O’Brien recently served as president of Mizuno USA and chairman of Mizuno Canada.
Cherokee Global Brands Sees Double-Digit Q4 Growth For Hi-Tec
Cherokee Global Brands reported sales declined 11 percent in the fourth quarter due to a shift from direct-to-retail (DTR) through a wholesale licensing model. A bright spot, however, was the Hi-Tec brand, which delivered a 12 percent gain in revenues year-over-year.
Smith Names Mark Phares VP Of Global Sales
Smith on Thursday announced that Mark Phares has re-joined the company as the new vice president of global sales.
Brunswick Corp. Finding Interest In Its Fitness Segment
On its first-quarter quarter conference call, Brunswick Corp. officials said it is finding a number of interested buyers for its Fitness business, which includes Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT. The planned spinoff, announced last year, is expected to be settled in the second quarter.
ViewSport Becomes Ironman Sponsor
Ironman has announced a new multi-year global partnership with sports apparel company ViewSport to become the Official Recreational Apparel Partner of Ironman. ViewSport will also be the title sponsor for the Ironman Lake Placid triathlon.
Brunswick’s Fitness Segment’s Sales Slide In Q1
Brunswick Corp. reported sales in its Fitness Segment fell 7.9 in the first quarter due to reduced sales to value-oriented health clubs, along with softness in certain international markets. The segment posted a steep operating loss due to charges related to its pending spinoff.
Under Armour To Exit Welsh Rugby Union Sponsorship
Under Armour is ending its kit deal with the Welsh Rugby Union four years ahead of schedule, according to WalesOnline.com.
Adidas Extends Kansas Deal Through 2031
The University of Kansas and Adidas announced the extension of their footwear and apparel agreement through 2031. The university said the deal is one of the largest apparel partnerships in college athletics.
Rocky Brands Inc. Ramps Up Reinvestment After Strong Q1
Marketing efforts clearly paid off for Rocky Brands Inc. in the first quarter, with the company reporting a 9.1 percent earnings increase on a 7.4 percent revenue gain, both of which beat Wall Street’s estimates. Now the company plans to double down on that strategy by reinvesting some of the profits from last quarter into a revamped and rejuvenated marketing strategy aimed at taking more share across end markets.
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