Bauer Hockey announced a new partnership with hockey influencer and gaming star Andrew ‘Nasher’ Telfer. Nasher, the leading NHL gamer and a digital personality with deep connections to the hockey community, selected Bauer as his exclusive hockey equipment and hockey apparel partner.
“For as long as I can remember, I have loved Bauer equipment. I’m thrilled to partner with a premier brand that shares my vision, understands the hockey lifestyle and recognizes how our sport is evolving,” Nasher said. “I can’t wait to see how we can grow the game together.”
Since 2012, Nasher has created unique and impactful YouTube content, leading to an international influence with hockey players and enthusiasts. He began uploading EA Sports NHL game-play videos to YouTube and has since grown his audience to nearly half a million followers across social media. Today, in addition to his position as the leading global EA Sports NHL gamer, Nasher publishes a variety of gaming and on-ice content for his viewers, including creative challenges, gaming tips and product reviews in his ‘Go Pro Hockey’ series.
“We strive to stay deeply engaged in and connected to our hockey community, which includes every aspect of the experience from in-game performance to the lifestyle hockey players live,” said Ricky Hildebrand, digital marketing manager, Bauer Hockey. “Nasher reflects the diversity of this hockey experience, including online, on-ice, street and roller hockey. We’re proud to be the first hockey equipment company to partner with a world-class digital influencer and gamer and add Nasher to our Bauer team.”
Beyond his specific media channels, Nasher is part of the official broadcast team for the NHL’s Gaming World Championship, and he will be participating in the EA Sports NHL 20 launch event in New York City on September 5 and 6.
Photo courtesy Bauer