Asics has announced it will become the official tennis footwear and apparel partner of the prestigious Mouratoglou Academy, as part of a multi-year deal. Founded in 1996 by Patrick Mouratoglou, the academy has seen some of the world’s best talents in the game of tennis hone their skills at the world-class facility.
Speaking about the partnership, Founder and President Patrick Mouratoglou said: “I’m thrilled to partner with Asics. They are not only a brand with a strong reputation of having the most technologically advanced tennis shoes on the market, but they also believe just as strongly as I do in the importance of the mental aspect of tennis. I’m looking forward to working closely with Asics on the research and development side of the game as well, with their Institute of Sport Science in Kobe, Japan.”
Located in Sophia Antipolis, France, the Mouratoglou Academy boasts advanced facilities, including 34 courts (eight of which are indoor), a high-tech sports medicine center, four padel courts and a four-star resort. The academy is home to a student campus which houses nearly 200 full-time students and nurtures some of the brightest prospects in the world of tennis. On top of the full-time students, thousands of people come over year for training and development camps.
The Mouratoglou Academy has shaped some of the world’s most promising talents, such as Marcos Baghdatis, Grigor Dimitrov and most recently Coco Gauff.
Gary Raucher, head of product and marketing, Asics EMEA commented: “This partnership is a strong testament to our commitment to the sport of tennis and the power of movement. At Asics, we believe that nothing frees the mind like sport, because sport is more than the physical activity itself. We are excited to work with Patrick Mouratoglou and the team at the Mouratoglou Academy who share our commitment to get more people to experience the positive benefits of sport to improve both physical and mental well-being.”
The announcement comes after the founder of the Mouratoglou Academy and coach of Serena Williams, Patrick Mouratoglou, also became an official brand ambassador for Asics at the US Open in August.
Photo courtesy Asics (Pictured (L-R): Patrick Mouratoglou, founder and president, Mouratoglou Academy; Gary Raucher, vice president product and marketing, Asics)