Best Buy announced it will start selling a new collection of connected fitness products from exercise companies including Flywheel Sports, NormaTec,Hyperice, Hydrow and NordicTrack. The new assortment is part of the company’s commitment to helping customers use technology to live better, healthier lives.
Author: SGB Media
Cherokee Global Brands Changing Name To Apex Global Brands
Cherokee Global Brands on Tuesday announced that at the end of June it will rebrand to Apex Global Brands to “appropriately reflect the company’s expanded brand portfolio and design services.” The company’s Nasdaq ticker symbol will be changed to APEX at that time.
OIA: New Data Reveals Cost Of Trade War
Outdoor Industry Association (OIA) Tuesday released the first comprehensive look at the impact of new tariffs on America’s outdoor industry at a tariff town hall event in Denver, CO, co-hosted by Tariffs Hurt the Heartland.
Sports Illustrated Sells Publishing Rights To Maven
The Maven, a small Seattle-based publicly-traded digital media company, has purchased the rights to publish Sports Illustrated. Ross Levinsohn, former publisher of the Los Angeles Times, will oversee the business.
Imperial Headwear Expands Sales Team For Action Sports
Imperial Headwear, the headwear brand, announced the addition of Blair Wheeler as sales manager of Action Sports, a new venture for Imperial Headwear.
SoulCycle To Launch SoulCycle Radio On SiriusXM
SoulCycle has teamed up with SiriusXM for the launch of an exclusive fulltime SoulCycle music channel featuring the inspiring, motivating, and transformative music heard in their studios.
L.L. Bean Launches Summer Campaign
L.L.Bean is bringing its L.L.Bean Backyard Campsite to major cities across the U.S. and partnering with rideshare company Uber to support its S’more Out of Summer campaign.
S&P Downgrades Academy Sports’ Debt Ratings
Standard & Poor’s lowered its issuer credit rating on Academy Sports to ‘SD’ (selective default) from ‘CCC+’ and the issue-level ratings on the term loan facility to ‘D’ from ‘CCC+’ due to the retailer’s repurchase of debt.
OIA’s Rich Harper Speaks Out On Potential Tariffs Impact
At hearings before the U.S. Trade Representative’s Office, Rich Harper, manager of international trade, OIA, said the proposed List 4 tariffs on $300 billion worth of Chinese imports would “raise costs for outdoor companies, cut already thin profit margins, hamper innovation and new product development and depress U.S. job growth.”
Q&A With Jenny Kordick, Maine Outdoor Brands’ New Executive Director
Two years after forming, Maine Outdoor Brands (MOB)—the nonprofit that promotes the state’s outdoor assets to benefit businesses and residents alike—has appointed Jenny Kordick as its first, full-time executive director. In advance of her debut at this week’s OR, Kordick spoke with SGB about MOB and her role in helping it grow.
3N2 To Sponsor Full Sail Armada Esports Teams
3N2, the Orlando-based designer and manufacturer of custom apparel and footwear, has been named an official sponsor of Armada, Full Sail University’s collegiate esports organization.
Hibbett Sports Hosts “Until We All Win” Social Media Contest
Hibbett Sporting Goods Inc. will host a special N7 Until We All Win contest on social media between 6/17 and 6/21 around the launch of the Nike N7 Until We All Win 2019 collection.
Under Armour Appoints SVP Of Sports Marketing
Under Armour Inc. announced the appointment of Sean Eggert as its new senior vice president of global sports marketing. Eggert joins Under Armour from Red Bull.
Hibbett Delays 10Q To Review Lease Accounting
In a regulatory filing, Hibbett Sports Inc. said it will be unable to file its quarterly report for the quarter ended May 4, 2019 with the Securities & Exchange Commission within the prescribed time period due to the company’s need to further review its recent adoption of the Financial Accounting Standards Board’s Accounting Standards Update (ASU) regarding leases.
Hydro Flask Makes Pledge To Combat Single-Use Plastics at Outdoor Retailer
Hydro Flask will provide 1,992 of its hydration and drinkware products, a retail value of over $53,564, to support of the Plastic Impact Alliance – a grassroots commitment to removing single-use plastics from Outdoor Retailer.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal