LeagueSide Expands Nationally

LeagueSide, the largest youth sports marketing platform in the country, said recent technology enhancements to its proprietary platform now enables and empowers turnkey sponsorship campaigns nationally.

OBIT: Duncan Finigan

Duncan Finigan, global head of brand management and marketing at Oofos, died on May 26 after a lengthy battle with breast cancer. She was 59.

First Diversity-Focused “Breakthrough Series” Event Of 2019 To Be Held At The Jackie Robinson Training Complex June 7-9, 2019

MLB and USA Baseball have invited approximately 60 top high school baseball players to development experience as part of a series of similar camps through June and July. Highlights of the cost-free event include elite instruction from former major leaguers, showcase games, visit to Marlins Park, and guest speakers. Below are details for the first […]

J.C. Penney Appoints GMM, Women’s Apparel

J. C. Penney Company Inc. announced that Victor Ejarque Lopez, formerly at Guess, has been named senior vice president, general merchandise manager for women’s apparel, reporting to Michelle Wlazlo, chief merchandising officer.

Asics Introduces Campaign For Global Running Day

Asics will collaborate with Asics Runkeeper app on a #DearShoes social giveaway and in-app challenge to celebrate Global Running Day (June 5) in the U.S. Events will also be held at nearly 50 U.S. Asics stores and outlets.