2020 Hall of Fame Lifetime Achievement Honoree Announced

The USA Water Ski & Wake Sports Foundation’s Hall of Fame Selection Committee announced that Ed Brazil will be honored posthumously as the 2020 recipient of the USA Water Ski & Wake Sports Foundation Hall of Fame Lifetime Achievement Award. Other inductees include Shaun Murray, Mandy Nightingale and Joe Ray.

Spy Optic Addition Bolsters Bollé Brands’ Portfolio

Less than a year after being sold by Vista Outdoor Inc. to a European private equity firm, Bollé Brands is bolstering its eyewear platform with the acquisition of U.S.-based Spy Optic. Financial terms of the deal were not disclosed, but the addition of the Carlsbad, CA-based eyewear brand gives Bollé a strategic play in the U.S. market and tees up plenty of expansion opportunity for the company.

Mountain Destination Occupancy Flat Through August

Mountain destination occupancy and revenue figures for September and October are still pending but bookings for the fall and early winter months were cooling down as of August 31 according to the most recent DestiMetrics’ Market Briefing released by Inntopia.

Maloja To Open First North American Flagship Store in Stowe, VT

Outdoor apparel brand Maloja will open the doors to its first flagship store in Stowe, VT, on September 28 with a grand opening celebration that showcases new fall and winter apparel. The opening will also include a meet-and-greet with Maloja-sponsored U.S. Biathlon athletes and brand co-founders.

Bolle Brands Acquires Spy Optic

Bollé Brands, which was acquired by the private equity firm A&M Capital Europe in August 2018, has acquired the Spy Optic brand. Financial terms of the deal were not disclosed.

VF To Expand Operations In West Tennessee

VF plans to expand its current Workwear operations in Henning, TN, and locate a new facility in Covington, TN, investing nearly $7.5 million and creating over 220 new jobs in West Tennessee.

Stomp Out Bullying

The University of Tennessee honored a fourth-grade student who was bullied for making a homemade shirt with a full scholarship to college. The University Pride of the Southland band showed off their school spirit by wearing the fourth-graders design before the Volunteers football game against Chattanooga last weekend. The story went viral when the fourth-grade […]