Mojo Outdoors on Monday announce Stevie Fry Barefield as head of marketing. She was previously in this role from 2015-2018 and has re-joined the team. In this role, she will drive advertising, promotional and media efforts with an emphasis on content marketing and public relations.
Author: SGB Media
Mossy Oak, Outtech Enter Into Strategic Partnership
Mossy Oak on Monday announced a strategic partnership with sales and marketing agency Outtech Inc. The alliance will expand into hunting, fishing, shooting sports, outdoor lifestyle, and many other outdoor-related pursuits.
Olin Names New Director To Board
Olin Corp. on Monday announced that Beverley A. Babcock, 58, was appointed as a new director by Olin’s board of directors to serve on Olin’s board effective June 14.
Royal Robbins Introduces Eco-Friendly Hemp Travel Socks
Royal Robbins, the world’s leading sustainable travel apparel brand, announces the launch of Hemp Travel Socks, a new product category specifically designed to meet the rigors of active travel through a highly sustainable material solution. Available in stores beginning February 2020, the Royal Robbins Hemp Travel Sock collection is the next evolution of travel solutions designed […]
57hours Launches New Trips And Summer Activities Including Mountain Biking, Hiking, And Water Sports
Adventure booking platform expands into new categories and offers trip planning resources for travelers and adventurers across the globe. 57hours, the adventure booking platform that launched its mobile app earlier this year, unveils new offerings and resources for the modern explorer and outdoor enthusiast. In addition to backcountry skiing and rock climbing, 57hours expands into […]
Spyder Expands Sponsorship Deal With U.S. Ski Team
Spyder on Monday announced the renewal and expansion of its sponsorship agreement with the U.S. Ski Team. Spyder has been the exclusive official apparel partner of the U.S. Ski Team since 1989.
Asics Renews Partnership With Live Nation
Asics said it will continue its multi-year partnership with Live Nation, the leading live entertainment company, as the exclusive footwear sponsor across select venues and festivals in the U.S. and Canada.
Garmont Introduces A New Last Shape and Fit Designed To Make North Americans Smile
The Brand Focuses on Fit that Delivers Performance. For Spring 2020 Garmont® will deliver an all-new line of hiking boots and light hiking shoes, built on a new last shape that will make North Americans very happy. They will feel a secure heel hold, supportive midfoot and room for the toes to do their thing […]
China’s Wanda Sports Files for U.S. IPO
Wanda Sports Group Co., the China-based owner of Ironman, the Rock ’n’ Roll Marathon series, Cape Epic mountain biking event, filed an initial public offering in the U.S.
PVH Corp. Names Cheryl Abel-Hodges CEO Of Calvin Klein Inc.
PVH Corp. announced that Cheryl Abel-Hodges is the new chief executive officer of Calvin Klein.
Life is Good Launches Podcast Focused Spreading Optimism
Life is Good, the Boston-based lifestyle and apparel brand, announced the launch of The Life is Good Ping Podcast. Through interviews with musicians, scientists, athletes as well as business and cultural leaders, Life is Good co-founders and brothers Bert and John Jacobs will reveal how optimism truly impacts the lives of each guest.
Nike’s “Dream Crazier” Earns Best In AICP Show Honors
Nike’s “Dream Crazier” campaign out of Wieden + Kennedy and directed by Kim Gehrig of Somesuch was honored for Advertising Excellence/Single Commercial at the AICP Show, held by the Association of Independent Commercial Producers.
From Basecamp to Backcountry: Sierra Designs Debuts New Tents
Technically Innovative Gear Perfect For Pushing The Limits
From Basecamp to Backcountry: Sierra Designs Debuts New Tents
Technically innovative gear perfect for pushing the limits. After more than 50 years of creating beautiful, functional and attainable equipment, Sierra Designs knows quality gear and affordability don’t have to be mutually exclusive. Staying true to their legacy, the heritage brand introduces a range of new and highly versatile tents to their S20 collection. “Both our Pushing […]
Bass Pro To Sell 11 Cabela’s Stores In Leaseback Transaction
A joint venture led by Sansome Pacific, a real estate investment firm based in San Francisco, has acquired 11 locations of Cabela’s from Bass Pro Shops for $324.3 million as part of a sale-leaseback. Bass Pro will continue to operate the stores.