The North Face announced the appointment of Steve Lesnard as global vice president of marketing, and Tina Rolén as vice president of marketing for The North Face EMEA. Lesnard previously worked for Nike and Rolén at Vans.
Author: SGB Media
Carhartt Partners With Chevrolet
Carhartt has partnered with Chevrolet to become the Official Workwear of Chevy Trucks. Chevy Trucks will be the Official Partner of Carhartt.
Founder Sport Group Appoints Todd Levine As President Of Digital Apparel Lab
Founder Sport Group announced that Todd Levine will be rejoining the company as president of Digital Apparel Lab, formerly known as Teamwork Athletic Apparel. Levine formerly led Alleson Athletic.
Nike Plows Ahead With Air Manufacturing Innovation Facility In Arizona
Nike announced Thursday it is investing $184 million in its U.S. innovation footprint by opening a new Nike Air Manufacturing Innovation (Air MI) facility in Goodyear, AZ. The facility was at the center of some controversy last week when Arizona rescinded a $1 million incentive for Nike to build the plant in the state after the footwear giant canceled the launch of its new limited edition USA-themed sneaker.
B&T Signs Davidson’s For Distribution
B&T USA has announced a partnership with Davidson’s, one of the largest firearms distributors in the United States.
Rapala/VMC Becomes Minority Investor In 13 Fishing
DQC International Corp., manufacturer of the 13 Fishing brand of rods and reels, has brought on fishing tackle behemoth Rapala VMC as minority investor to reach a growing global market.
Herb Philipson To Undergo Bankruptcy Auction
Herb Philipson, the sporting goods chain in Central New York, is heading to be sold in a bankruptcy auction.
Filson And Merrell Launch Sandal Collaboration
Men’s and women’s sandal now available in Filson stores, Filson.com and Merrell.com Filson and Merrell have launched a limited-edition sandal, available now in Filson stores, on Filson.com and on Merrell.com. The mission of the partnership was to bring two pioneers of the outdoors together to create a product that embodies both brands. Merrell, making innovative […]
Fender And Louisville Slugger Hit A Grand Slam To Start The 2019 MLB All-Star Game
Music and Sports Icons Collaborate on Co-Branded Product and Artist Charity Auction, Combining Best of Music and Baseball. Fender Musical Instruments Corp. (FMIC) and Louisville Slugger today announced their collaboration to celebrate the 2019 Major League Baseball® All-Star Game hosted in Cleveland, Ohio. Paying homage to the home of the Rock & Roll Hall of […]
American Alpine Club Report Reveals Climbing’s Powerful Impact
In its first-ever State of Climbing report. The American Alpine Club estimated that climbing as a whole contributed $12.45 billion to the economy in 2017. Boosted by formal competitions and millions of millennials taking up the sport, climbing’s contribution is expected to expand in the years ahead.
SRAM’s Debt Ratings Upgraded By S&P
Standard & Poors upgraded the debt ratings of Chicago-based bicycle parts manufacturer SRAM LLC due to better operating performance and a commitment to reducing debt.
The Buckle’s Comps Climb In June
The Buckle Inc. announced that comparable store net sales increased 6.2 percent for the 5-week period ended July 6.
Sportsman’s Warehouse To Roll Out New Visa Credit Card
Sportsman’s Warehouse recently signed an agreement with Alliance Data to offer an exclusive Visa credit card to customers starting in October.
Altra To Sponsor U.S. Spartan Trail Series
Spartan, which recently expanded its fitness footprint with a trail running series, announced a partnership with Altra, naming the top running brand the “Presenting Partner of Spartan Trail” and “Official Shoe of Spartan Trail.”
The Conservation Alliance Announces 2019 Outstanding Partnership Awards
Osprey Packs, Keen Footwear, Northwest Rafting Co., and Peak Design are the winners of The Conservation Alliance Outstanding Partnership Awards for 2019.
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