Authentic Brands Group (ABG) and Electric Visual Evolution, LLC, a distributor of quality eyewear and snow goggles, announced a global partnership for Volcom. Through the agreement, Electric will design, develop, produce and distribute eyewear and snow goggles for the lifestyle brand.
Rooted in art, music, films and board sports, Volcom continues to pioneer innovation and technology in all categories. The partnership with Electric further reinforces Volcom’s core values as both brands were born in Southern California and inspired by its diverse and active culture.
“Electric has been a market leader of active eyewear for two decades,” said Eric Crane, CEO of Electric. “We are taking our unique learnings and expanding our business model to support multiple brands, price points and consumer interests in the ever-changing landscape of active and fashion eyewear. Our background, expertise and networks are perfectly suited to usher Volcom’s strong consumer brand into the eyewear space.”
“Volcom is a leading contemporary brand in surf, skate and snowboarding; as an active lifestyle brand, it is perfectly positioned to extend into eyewear across a variety of categories,” said Jarrod Weber, group president of lifestyle at Authentic Brands Group. “We are particularly excited to watch Volcom pioneer it’s brand values into ski and snow goggles. This is a perfect fit for the brand and great opportunity for brand followers to expand their relationship with Volcom.”
The first collection of Volcom eyewear will debut in 2020 at Volcom stores, key department stores and action sports specialty accounts worldwide and on Volcom.com.