PowerBilt Holdings announced that Paul Boe has joined the company as its president. Most recently, he was at Callaway Golf where he was responsible for product and brand management for their OGIO product line.
Author: SGB Media
Q&A With CamelBak President Greg Williamson
Greg Williamson took over as president of CamelBak at a precarious time for the brand. Not only was he the company’s fifth leader in four years, but when he arrived in July 2018, a key retailer had boycotted CamelBak products. With Williamson leading the charge, the brand’s fortunes are improving. He spoke with SGB about what that journey entails.
Dick’s To Open Seven Stores In October
Dick’s Sporting Goods will be expanding its nationwide footprint with the opening of five Dick’s Sporting Goods stores and two Golf Galaxy stores in October.
Puma Signs Lakers’ Kyle Kuzma
Puma signed Los Angeles Lakers forward Kyle Kuzma to a five-year endorsement deal, according to The Athletic.
Skechers Signs Clayton Kershaw
Skechers announced that it’s teaming up with Los Angeles Dodgers all-star ace Clayton Kershaw on a new multi year partnership. The popular pitcher will appear in global marketing campaigns for Skechers men’s performance and athletic lifestyle footwear set to launch in 2020.
Citi Trends Appoints Chief Merchandising Officer
Citi Trends Inc. announced that it has hired Lisa Powell as executive vice president and chief merchandising officer. She previously worked for Century 21 Department Store and TJX.
Behind The Deal: Kathmandu Adds Iconic Surfing Brand To Portfolio
SGB goes behind the deal of Kathmandu Holdings Ltd.’s $236 million acquisition of Australian surf brand Rip Curl. We dig into why this addition will help Kathmandu grow into new markets and also reveal why Rip Curl turned down more lucrative offers to join the growing New Zealand-based outdoor retailer.
Coke Enters U.S. Energy Drink Market
Coke, which earlier this year launched Coke Energy in several overseas markets including the U.K. and Germany, said it will bring the product to the U.S. in January.
Technogym Partners With Michael Johnson Performance
Michael Johnson Performance (MJP), the provider in athletic performance training, has partnered with Technogym, the designer and producer of technology-driven smart connected sports performance equipment.
Drive Shack Announces Leadership Addition
Drive Shack Inc., an owner and operator of golf entertainment venues and traditional golf courses, appointed Hana Khouri as president.
TRX Acquires XD
TRX, the developer of functional training equipment and training content, has significantly expanded its product line and product development capabilities with the acquisition of XD, a leader in Kevlar-based fitness equipment manufacturing.
AAFA Again Calls On USTR To List Foreign Amazon Sites For Excessive Counterfeits
For the second year running, the American Apparel & Footwear Association (AAFA) has included foreign domains owned and operated by Amazon.com, Inc., in its submission for the 2019 Special 301 Out-of-Cycle Review of Notorious Markets.
Wilson Renews NFCA Sponsorship
The NFCA (National Fastpitch Coaches Association) announced that Wilson Sporting Goods will continue its relationship with the association, signing a multi-year deal that focuses on education for the high school, travel ball and youth coaching communities.
Nike Marketing VP Joins Fantasy Sports Platform
Monkey Knife Fight, a leading North American Daily Fantasy Sports (DFS) platform, hired Danny Tawiah, formerly head of global digital brand innovation at Nike, as CMO.
Canopy Growth Purchases Majority Stake In Biosteel Sports Nutrition
Canopy Growth Corporation announced that it has completed an all-cash transaction to purchase a majority stake in BioSteel Sports Nutrition Inc., a leading producer of sports nutrition products.
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