BSN Sports and Under Armour announced recipients of the inaugural Women of Will (WOW) Hall of Fame Awards. The awards, which were handed out as part of a celebration at Under Armour headquarters on August 21 to 22, recognize the top five athletic directors in the WOW program based on their commitment to the WOW mission and overall ability to empower women’s athletics in their schools.
Author: SGB Media
Americans For Free Trade Coalition Unloads On Tariffs In Letter
The Americans for Free Trade Coalition—which includes Outdoor Industry Association, Snowsports Industries America, Sports & Fitness Industry Association and many others—on Wednesday sent an “urgent request” to President Trump that he “postpone all tariff rate increases on Chinese goods that are scheduled to take effect this year.”
Oakley Named An Official On-Field Partner And Licensee Of NFL
Oakley announced a four-year partnership with the National Football League, becoming an official on-field partner and licensee of the NFL. The partnership — the biggest sports deal in the brand’s history — will commence at the start of the forthcoming football season.

Nike Partners With Olympic Committee On Girls Sports Initiative
Nike Inc. and the United States Olympic & Paralympic Committee released “Coaching Girls,” an expansion of the How to Coach Kids offering for volunteer youth coaches, designed to create a culture that makes sport fun for girls.

Puma Opens New York City Flagship
Puma on Wednesday opened the doors to its first-ever North American flagship store, located at 609 Fifth Avenue in New York City. Highlights of the store include innovative sports engagement zones, a customization studio and digitally-connected offerings.
Former Laker Keith Erickson Joins Sports Engineering Advisory Board
Sports Engineering Inc. (SEI), the exclusive licensee of SmartSpring technologies, announced the appointment of former LA Laker Keith Erickson to its advisory board.
Fox Factory Holding Corp. Announces CFO Succession Plan
Fox Factory Holding Corp. on Wednesday announced that after more than 10 years with the company, Zvi Glasman will resign November 1 as CFO to pursue other interests.

Peloton Files Publicly For IPO
Peloton, best known for at-home fitness equipment and accompanying streaming fitness services, is planning to raise $500 million in its initial public offering. The filing with the Securities and Exchange Commission also showed the company posting steep losses to support massive revenue gains.
5.11 Tactical Appoints SVP And General Manager Of Omni-Channel Retail
5.11 Tactical, the maker of tactical apparel and gear, appointed Felipe Zardo to senior vice president and general manager of omni-channel retail. Previously the vice president of digital commerce at 5.11,
Hestra Appoints Managing Director
Hestra-Handsken AB has appointed Anton Magnusson as managing director for Hestra Gloves. Magnusson is one of two master certified glove cutters in Scandinavia and the fourth generation of the Magnusson family to assume leadership of Hestra.

NSGA Elects Three Hall Of Fame Inductees
Peter Capolino of Mitchell & Ness Nostalgia Company, Robert Greenberg of Skechers and Klaus Obermeyer of Sport Obermeyer are the 2020 inductees in NSGA’S Sporting Goods Industry Hall of Fame.
Survey: Americans Reset Health Goals At End-Of-Summer
A survey from Rally Health finds 60 percent of Americans feel re-energized during the seasonal transition from summer to fall and view it as an opportunity to reset their health goals they let fall by the wayside during summer.
Move It Secures Additional Funding
Move It Fitness, which describes itself as “the Next Peloton of Asia,” has just completed another round of fund raising.
Ultimate Direction Hires National Sales Manager
Ultimate Direction, the specialist in hydration and wearable gear innovations, has hired Brian Roberts to fill the position of national sales manager. e most recently guided the sales team at Altra Footwear.
SportsEngine Completes One Million Background Checks
SportsEngine, Inc., an NBC Sports Group company and a provider of sport relationship management software, announced it has completed the processing of 1 million background screens through its background check company, National Center for Safety Initiatives (NCSI) demonstrating its ongoing effort to help ensure youth athlete safety.