Outerknown, co-founded by professional surfer Kelly Slater, announced the opening of its first brick-and-mortar store. The store is located on the border of the South Bay surf community in Manhattan Beach, CA.
“When I started Outerknown four years ago, I wanted people to think about what they were putting on their bodies and how that product was made,” said Slater. “We’ve grown so much in that time and opening a store is the next step in furthering our mission. I can’t wait for everyone to see what we’ve been able to create.”
The interior infrastructure mimics the brand’s clothing design ethos. Décor and fixtures are purposely made from natural, organic, or recycled materials, leveraging wood joinery in place of harmful adhesives, glues, or binders. The red oak decking underneath a full structural canopy gives the illusion of standing outdoors while being indoors – a nod to the brand’s hashtag and motto #FindYourOuterknown which encourages fans and followers to get outside and pursue an adventurous, nomadic lifestyle.
The 1,600-square-foot space will feature the brand’s best-in-class items like S.E.A. Jeans, Blanket Shirts, and women’s jumpsuits in dynamic story-telling vignettes where guests can discover the story behind each style’s design inspiration and sustainable innovation.