Goat, the sneaker reseller marketplace, announced its launch of Try-On for rare and exclusive sneakers, an industry-first. This follows the company’s previous launch of an augmented reality first-look at rare sneakers that allowed users to get to know the textures and materials of sneakers in detail.
Author: SGB Media
Adidas Becomes First Company To Sell Sneakers Through Snapchat Video Game
Adidas has created the first-ever launch of a baseball cleat within a video game, and partnered with Snapchat to create a game for baseball and video game fans.
Kohl’s CFO To Retire
Kohl’s announced that Bruce Besank, its CFO, o has decided to retire at the end of the fiscal year and will step down from his position as chief financial officer, effective November 1. At that time, Jill Timm, Kohl’s executive vice president of finance, will be promoted to chief financial officer (CFO).

Dick’s Hosts First Fashion Show
Dick’s Sporting Goods hosted its first-ever fashion show on October 12 in the Chelsea district of New York City. Baseball legend Alex Rodriguez and women’s soccer star Carli Lloyd joined TV’s Javon Walton and Demi Burnett on the runway.
OBIT: Pete Gerber
Pete Gerber, the founder of Gerber Legendary Blades, died peacefully in his home on Sept. 29. Gerber was 90 years old.

Esprit Signs Up To Become UEFA Women’s Football Partner
Esprit, the global fashion brand, has become the official branded apparel partner of UEFA (Union of European Football Association) Women’s Football.

Aisle Talk Week Of October 7
Top headlines from across the active lifestyle industry featured in SGB during the week of October 7, 2019.
Nike Oregon Project To Shut Down
The Nike Oregon Project, Nike’s elite track and field training program, is being shut down. The news came 10 days after Oregon Project head coach Alberto Salazar was given a four-year ban by the U.S. Anti-Doping Agency (USADA) for doping conduct.
Five Below Leads Nerd Street Gamers Funding Round
Nerd Street Gamers, the esports infrastructure company dedicated to building the facilities (Localhost) that house leagues, training camps, tournaments, and showcases on professional-grade equipment, has completed a $12 million Series A financing round. Philadelphia-based retailer Five Below led the round.
Walmart Promotes Sam’s Club CEO To Lead Walmart U.S.
Walmart announced that John Furner, Sam’s Club CEO, will become the president and chief executive officer of Walmart U.S., following a successful five years for the business segment under Greg Foran. Foran is leaving Walmart for an opportunity to lead Air New Zealand Limited.
REI Rolls Out Direct Shipment
REI Co-op said this month it will be enabling select brand partners to ship orders directly to customers, expanding REI’s curated assortment and giving customers access to a wider variety of products, colors, and sizes on REI.com.
NRF: Retail Imports To Surge Ahead Of December Tariffs
Imports at the nation’s major retail container ports are expected to hit their highest level of the year again next month just before more tariffs take effect in December, according to the Global Port Tracker report released by the National Retail Federation and Hackett Associates.
Leki Appoints New Reps In Upper Midwest
Leki, the maker of trekking, ski and trail running poles, appointed sales rep Rick Thompson, of Rick Thompson and Associates, to cover the Upper Midwest trekking and outdoor retail territory.
Academy Sports + Outdoors Opens Store In Georgetown, TX
Academy Ltd., d/b/a Academy Sports + Outdoors, has opened its first store in Georgetown, TX
Puma Partners With Fédération Royale Marocaine De Football
Puma has signed a new multi-year partnership with the Fédération Royale Marocaine de Football, adding the country to its increasing portfolio of national team federations.