Target has launched a proprietary All in Motion sports brands. Items will range from sports bras and leggings to hand weights and yoga mats with most items priced under $40 and size-inclusive.  The move follows its discontinuance of the Champion C7 brand.

“After listening to and sweating alongside more than 15,000 men, women and kids across the country, one thing became abundantly clear to us: guests are seeking quality activewear and sporting goods that they trust will perform—at an affordable price. That’s why we designed our newest owned brand, All in Motion, for the entire family and for all stages of their fitness journey,” said Jill Sando, Target senior vice president and general merchandise manager, Apparel and Accessories and Home, in a statement. “With a size-inclusive assortment that incorporates quality, durable fabrics and sustainably sourced materials, we are ringing in the New Year with a new collection that celebrates the joy of movement.”

Photo courtesy Target