The World Athletics organization, which governs most international track and field events, will not be imposing a blanket ban on Nike’s Vaporfly running shoes, according to a report in the Guardian. But the international governing body is expected to announce “a temporary suspension of any new shoe technology until after the Tokyo Olympics.”
Author: SGB Media
Family Of Delbert Hayes Makes $3M Donation To Washington State
The family of the late Delbert Hayes, one of the earliest employees at Nike, made a $3 million donation to establish the Delbert J. Hayes Scholarship in Accounting in the WSU Carson College of Business.
Nike.com Sells Out Of Kobe Bryant Gear
Two days after Kobe Bryant’s untimely death in a California helicopter crash, Nike said it had sold out of all Kobe-related merchandise, contradicting an earlier report that the footwear giant had pulled gear bearing his name from its website.
Toms Appoints Magnus Wedhammar CEO
Toms Shoes LLC has appointed Magnus Wedhammar, former GM of Sanuk, as CEO.
GSM Acquires Hunters Specialties
GSM Outdoors, a multi-brand manufacturer of hunting gear, announced Tuesday that the company has completed the acquisition of outdoor accessory and gear manufacturer Hunters Specialties.
Wilson Sporting Goods, MCM Worldwide And The NFL Create Super Bowl Football
Wilson Sporting Goods, MCM Worldwide, and the National Football League unveiled Tuesday a new collector’s edition football exclusive for Super Bowl LIV in Miami, FL. This is the third product drop to emerge from the Wilson and MCM partnership, which started in 2018, and the collaboration’s second limited-edition football with the NFL.
Outdoor Industry Association Announces The Climate Action Corps
Outdoor Industry Association (OIA) on Tuesday has announced the Climate Action Corps, a collaborative model for alignment, action and accountability to achieve industry-wide greenhouse gas (GHG) emission reductions in accordance with Intergovernmental Panel on Climate Change (IPCC) guidelines.
Igloo Names Ryan Kingman VP Of Brand Partnerships
Igloo welcomed Ryan Kingman to the newly created position of VP, partnerships. Kingman was the co-founder and chief marketing officer for Stance.
Royal Robbins Bucks Retail Trends With Brick & Mortar Initiative
Royal Robbins is taking its apparel and accessories directly to consumers through an ambitious and adventurous brick & mortar initiative that kicks off in two strategic U.S. locales—Denver and Seattle—the company’s CEO Michael Millenacker told SGB Executive this week. He breaks down the decision behind the retail gambit.
Gap Closing 29 Stores
The Gap Inc. closed 29 Gap stores in the U.S. over the weekend. The company in February 2019 said it planned to shutter about 230 of its namesake brand’s stores over the next two years as part of restructuring efforts.
PGA Merchandise Show Draws Nearly 40,000 Attendees
The 67th PGA Merchandise Show came to a close January, 24 in Orlando, as it welcomed nearly 40,000 golf industry professionals from all 50 U.S. states and 80 countries. More than 1,000 golf companies and brands exhibited, including more than 250 companies new to the show.
G-III Apparel Partners With Michael Strahan On Super Bowl LIV Capsule Collection
The NFL has partnered with Hall of Famer Michael Strahan and Giants legend Carl Banks’ apparel company G-III Apparel for an exclusive Super Bowl LIV limited-edition capsule collection in celebration of the NFL’s 100th season.
Michael Egeck Becomes CEO Of Leslie’s Poolmart
Leslie’s Poolmart Inc., the largest seller of pool and spa products, appointed Michael R. Egeck as CEO. Egeck most recently served as the CEO of PSEB Group, the parent of Pacific Sunwear and Eddie Bauer.
Nantahala Outdoor Center To Open Location In Roswell, GA
Nantahala Outdoor Center (NOC) will be opening a new location in Roswell, GA in Spring 2020, bringing a new approach to community-based outdoor activities, rentals, and education along the Chattahoochee River.
7-Nation Welcomes Charles Field-Marsham As New Partner
7-Nation, the board sports company that owns Slingshot Sports, Ride Engine and Moonshine MFG, announced that Charles Field-Marsham, a Canadian entrepreneur, has become a new investor in the company. Ken Meidell, the former CEO of Dakine, has joined the company’s board.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal